Born and raised in Long Island, I attended the University of Hartford and earned a degree in Business Administration and Management. For ten years, I served as District Manager for the retail chain Pacific Sunwear, however, when my first child was born, I – like many other parents – found myself struggling to balance my high-profile career with my new role as a mother.

Enter: BELAY. Joining a startup during the recession was risky, but I took a leap of faith. As BELAY’s first employee and virtual assistant – and then onto serve as Director, Vice President, President, COO, and now CEO – I’ve spent the last nearly 10 years ‘walking the walk’ of what we call the Third Option: the ability to cultivate a balanced life with a successful career while making family and personal relationships a priority.

As a leader, I’m passionate about each of us owning and forging our own paths, careers, and professional development, putting each of our valued employees and contractors in the driver's seat to cultivate the balance of work and life that best suits them.

It’s been said that ‘time is money,’ I couldn’t disagree more because unlike money, time is finite so I am passionate about boundaries, saying ‘no’ and knowing my limits – knowing where I add value, where I can step aside and where I need to show up, both personally and professionally.

I live in Charlotte, NC with my husband, two daughters and stepson and am grateful – seriously grateful – for the opportunity to live out my third option every day as a hands-on mom while supporting those I lead in living out theirs.

I thrive in creating dynamic and healthy cultures by developing recruiting strategies for hiring ideal team players, launching programs to increase team member engagement, creating initiatives that cultivate over 95-percent retention, and leveraging technology for innovative solutions.

With my Series-6 Limited Securities and Health and Life Insurance licenses, and prior experience in corporate finance and personal wealth management for several Fortune 500 companies, including Arthur Andersen and Weber Shandwick, I’m uniquely equipped to drive strategic initiative success by focusing on the company goals holistically.

I am fanatical about people and numbers, the utilization of agile methodologies, bottom-line profitability, and creating opportunities for professional and personal growth. I’m also a lifelong learner as an avid reader, history buff, and architecture geek.