When companies think of staff or customers posting on their social media channels, they become fearful. What will be said? Will this hurt my business? How can I make it stop if it gets out of hand?
Phil Pallen, CEO of Phil Pallen Collective and the host of the Brand Therapy podcast, joins Tricia and Lisa to help you overcome these fears and see how social media can be an incredible sales tool, allowing you to use your team members and customers as ambassadors for your brand.
You should want to humanize your marketing, keeping in mind that social media types might change over the years, but they will always come down to interactions between humans. Don’t make it overwhelming and complicated.
Listen to your customers. Really listen to them! Don’t be afraid to have a conversation about their experiences, interests, and life priorities. It’s becoming less and less about traditional demographics and more about qualitative features and characteristics of your customers. Your customers will have interesting things to say if you will listen.
It’s all about content and personality. The content is what you say and the personality is the unique way only you can say it. Phil Pallen uses a transcription tool called Otter that allows you to see your conversations and how you are reacting to different things in real time. When you capture everything in this way, you’ll always be able to find little nuggets of wisdom that you might have forgotten about before. You can use those as social media posts!
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
