You can’t be the social media expert, marketer, HR director, and CEO at the same time. If you’re trying to do it all yourself, now’s the time to stop! You can’t focus on strategy and the long-term health of your organization when you are down in the weeds with all the tactical work. Find the gaps in your skill set and your organization, and fill them with experts in those areas. Then, get out of the way and let them do the work.
2. Don’t get distracted by too many shiny nickels.
If you’ve veered off path, remember to always bring it back to what your business is about – what’s your “why, your vision and mission? It’s easy, especially for entrepreneurs, to go from thing to thing thinking that you’re growing and improving. But make sure each new initiative or project is part of an overall strategy, and that it all ties together. And be sure to evaluate them annually, making sure they’re still worth doing and there aren’t any issues that need to be addressed before moving forward.
3. Once your plan is in place, give it room to breathe.
In other words, don’t get too reactionary if it isn’t going exactly as planned right from the start. The more invested we are in the business, the more quickly we may be to press the “panic” button when things get the smallest bit off track. Give yourself a reasonable milestone date to reevaluate how things are going – and, then, adjust if needed. The last thing you want to do is pull the plug on something that could’ve been successful but simply needed a few tweaks here and there to keep it going.