What worked for your business on social media in the past — even six months ago — will probably not work today. Social media is constantly changing, and keeping up with the latest trends and growth strategies is a full-time job. So in this episode, BELAY Social Media Strategist Jessica Doehling provides a state of the union on social media in 2022.
She breaks down the biggest trends, explains how to determine which platforms you should focus on, and gives an overview of the most important things to include in a social media strategy. Whether you’re running your own socials or just want to better understand the landscape your marketing team is working in, this conversation is packed with useful information.
1. To succeed on social media, you need to set aside some budget for social media. Organic growth is much less common than it used to be, and the brands that are succeeding are typically boosting their posts or paying for ads.
2. Short form video is king. Video is not just reserved for TikTok; it’s one of the best ways to build a personal connection with your audience on most platforms.
3. To start your social media strategy, focus on 3 things: Foundational documents, brand development, and a clear understanding of your audience.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
