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Tag: One Next Step

121: Managing your Marketing ROI

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.

120 Bonus: How the Right VA Stands Out

In this Bonus Next Step, BELAY’s Director of Talent Madison Morgan shares some of the characteristics that sets a great VA apart from the crowd during the interview process.

120: How to Hire a Virtual Assistant

The process of finding a great virtual assistant can feel overwhelming, so it’s important to make sure you know what traits you’re looking for and how to screen for them in the interview process. In this episode, BELAY Director of Talent Madison Morgan will share an overview of BELAY’s proven process for hiring great VAs. She’ll also explain how partnering with BELAY can save leaders an enormous amount of time and stress. Listeners should leave this episode with an understanding of what it takes to hire a virtual assistant, as well as the benefits of working with BELAY rather than hiring someone on their own.

Taking Control of Your Game — How to Effectively Set Goals and Track Progress in Your Business

It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort. 

Tracking progress often feels just as confusing. Even the most profit-minded leaders sometimes question if they’re headed in the right direction and wonder how if what they’re doing is working. 

This week, we’re revisiting one of our favorite (and first) episodes of the podcast in case you missed it back in 2020. In this episode, Tricia and Lisa interview entrepreneur, best-selling author, and investor of ABC Network’s Shark Tank, Daymond John about taking control of your game by setting goals and tracking progress for your business.

119 Bonus: Break Down Barriers & Go All In

In this Bonus Next Step, Carrie Fabris explains what “all in” means and shares a few tips for leaders to help them confront the barriers keeping them from experiencing everything life has to offer.

119: Making the Most of Your Personal & Professional Life

We all want to hire people who are good at what they do, but how do we make sure we’re allowing our team members to play to their unique strengths? This is a question that Carrie Fabris has helped many leaders answer as a coach and a speaker, and in this episode, she’s going to share her insight with our listeners. Anyone who listens to this episode should gain a better understanding of what it means to leverage your strengths in your personal and professional life, while also equipping others to do the same.

118 Bonus: How Employee Engagement Impacts Recruiting

In this Bonus Next Step, John Duisberg shares how building a great employee experience helps businesses attract quality talent, and how leaders can best communicate their unique culture to prospective employees.

118: How to Turn The Great Resignation Into The Great Retention

67% of employees say burnout has worsened during the pandemic, so it’s more important than ever for leaders to prioritize the employee experience. In this episode, John Duisberg, co-founder of Cooleaf and host of “The Great Retention” Podcast, will break down some of the common problems he’s seen when it comes to employee experience, and he’ll share practical steps leaders can take to better engage their team members and improve retention in the process. Leaders who listen to this episode should feel convinced that experience and engagement are something they need to focus on, and they should each walk away with at least one practical action step that’s applicable for their business.

How to Stop Self-Doubt & Become a Confident Leader

Even the most capable working professionals struggle with self-doubt, costing themselves time, money, opportunities, and their reputations. This week, we’re featuring one of our favorite episodes from the last two years of the One Next Step podcast. In this episode, BELAY CFO Lisa Zeeveld interviews Tricia Sciortino, BELAY CEO, focusing on her approach to helping leaders harness their grit and trust their gut so they can defeat self-doubt, gain confidence, and make progress on their priorities.

117 BONUS: Giving Recognition That Resonates

In this Bonus Next Step, Mike Byam explains how leaders can give recognition that resonates with employees and makes them feel appreciated but not create a sense of entitlement.