1. Leveraging partnerships and affiliates as a marketing strategy expands your audience quickly. When you’re finding the right partners, you are tapping into their audience. And it’s typically a low-cost effort. It’s a way that you can build trust within someone else’s audience very quickly. They have trust in that partner, so when they see that partner endorsing another brand or organization, the trust is built so much quicker.
2. Partnerships are often lowest-cost acquisition. Paid ads are getting more competitive, which means they get more expensive. The ad market is oversaturated. We are overstimulated with ads. So, now more than ever, organizations are having to get innovative to figure out how to get their brand in front of potential consumers and partnerships as a way to do that.
3. You can target more specifically with partnerships. Social media platforms are getting harder to create target audiences — making it harder for us to truly reach the people that we want to reach. In partnerships, you are able to hand-pick the audience you are trying to reach.