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Tag: Small Business

121: Managing your Marketing ROI

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.

120: How to Hire a Virtual Assistant

The process of finding a great virtual assistant can feel overwhelming, so it’s important to make sure you know what traits you’re looking for and how to screen for them in the interview process. In this episode, BELAY Director of Talent Madison Morgan will share an overview of BELAY’s proven process for hiring great VAs. She’ll also explain how partnering with BELAY can save leaders an enormous amount of time and stress. Listeners should leave this episode with an understanding of what it takes to hire a virtual assistant, as well as the benefits of working with BELAY rather than hiring someone on their own.

Taking Control of Your Game — How to Effectively Set Goals and Track Progress in Your Business

It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort. 

Tracking progress often feels just as confusing. Even the most profit-minded leaders sometimes question if they’re headed in the right direction and wonder how if what they’re doing is working. 

This week, we’re revisiting one of our favorite (and first) episodes of the podcast in case you missed it back in 2020. In this episode, Tricia and Lisa interview entrepreneur, best-selling author, and investor of ABC Network’s Shark Tank, Daymond John about taking control of your game by setting goals and tracking progress for your business.

116 BONUS: What We’ve Learned as Married Business Partners

In this Bonus Next Step, BELAY clients Tony & Kristina Ebel share the biggest lesson they’ve learned about relationships from running a business together.

114: What Can a Virtual Assistant Do For You?

When scaling a business, it’s natural to reach a point where you feel like your limited capacity is slowing down the business’ growth. In this episode, LZ will talk with Bruce Ackerman about his experience hiring a BELAY virtual assistant. Bruce is the founder of Printavo, a software company that helps screen printing shops stay organized as they grow. Bruce will also talk about some of the biggest challenges he’s overcome while building his business and will share advice for other entrepreneurs.

108: A New Small-Business Blueprint

Every entrepreneur’s journey is unique, but there are a few key characteristics that can increase your chances of success at whatever business you choose to build. In this episode, Monica Allen talks through some of those characteristics and shares the biggest lessons she’s learned throughout more than twenty years of entrepreneurship. Monica is the co-founder and COO of Zeus’ Closet, owner of Monica Allen Interiors, and host of the “Become Your Own Boss” podcast. She discusses some of the common issues facing today’s entrepreneurs, shares a few of her favorite resources, and explains why she’s focused on calibration instead of balance.

103: Critical People Skills for Hybrid Teams

Strong relationships are one of the keys to building a great company culture, especially for remote or hybrid teams. In this episode, BELAY CFO Lisa Zeeveld shares a few key hacks for leading with empathy, setting clear expectations, and creating a culture where feedback is encouraged. Whether you’re new to working with hybrid teams or you’re an experienced leader who just wants to learn more, this episode is full of practical advice and insight.

102: 4 Ways to Stop Being the Bottleneck

When you’re looking to grow your business, the answer is usually less about working harder and more about delegating effectively. That’s why Stacy Tuschl is so focused on helping business owners stop getting in the way of their own growth. In this episode, Stacy shares practical advice leaders can use to start delegating, creating more accountability among team members, and setting up systems that allow the business to keep running smoothly.

101: Growing Your Business with Social Media & Email Marketing

Kevin B. Jennings joins us again to share some practical tips for making the most of your social media presence, measuring your marketing success, and helping people transition from followers and subscribers into customers. If you’re a business owner who’s struggling to get traction with social media and email marketing, or you don’t have a strong online presence yet and want to get started, this episode is full of great advice.

099: How to Take Time Off As a Business Owner

In this episode, LZ and Tricia will talk to busy leaders about the importance of taking time off. Too many leaders and business owners go so hard that they don’t take time for themselves. LZ and Tricia will help leaders understand why vacation time is so important, both mentally and physically. And they’ll explain some strategies and techniques leaders can use to help them implement healthy processes that allow them to get away.