Accomplish More.
Juggle Less.
Everything you need to transform your work.

About This Episode

Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more. 

1. Obtain a healthy marketing ROI. When you have a healthy marketing ROI, you are not spending more to bring on new business than the new business brings in revenue for you. You do not want to spend more to get new customers or clients than you’re going to make from that business.

2. You don’t have to be a CEO to understand ROI. Tracking ROI can be as simple as creating an Excel document or a Google Sheet. Start by noting how much you’re spending and what is the value of each transaction client.

3. You often have to be patient in waiting on your ROI. There are many marketing efforts, such as speaking events, word of mouth or even sponsored ads, that take time to see the results. Be patient. Track these efforts on a monthly basis. And pivot when needed.

One Next Step Podcast on White Smartphone

Recommended For You

120 Bonus: How the Right VA Stands Out

In this Bonus Next Step, BELAY’s Director of Talent Madison Morgan shares some of the characteristics that sets a great VA apart from the crowd during the interview process.

120: How to Hire a Virtual Assistant

The process of finding a great virtual assistant can feel overwhelming, so it’s important to make sure you know what traits you’re looking for and how to screen for them in the interview process. In this episode, BELAY Director of Talent Madison Morgan will share an overview of BELAY’s proven process for hiring great VAs. She’ll also explain how partnering with BELAY can save leaders an enormous amount of time and stress. Listeners should leave this episode with an understanding of what it takes to hire a virtual assistant, as well as the benefits of working with BELAY rather than hiring someone on their own.

Taking Control of Your Game — How to Effectively Set Goals and Track Progress in Your Business

It’s the leader’s job to chart the direction of the business. However, even with a clear vision, selecting the right goals can be challenging and overwhelming, especially when there are more options and opportunities than resources. Without specific goals, you and your team will struggle to focus and maximize the return on your effort. 

Tracking progress often feels just as confusing. Even the most profit-minded leaders sometimes question if they’re headed in the right direction and wonder how if what they’re doing is working. 

This week, we’re revisiting one of our favorite (and first) episodes of the podcast in case you missed it back in 2020. In this episode, Tricia and Lisa interview entrepreneur, best-selling author, and investor of ABC Network’s Shark Tank, Daymond John about taking control of your game by setting goals and tracking progress for your business.