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How to Tackle the Social Media Problem in Your Business

This week, download our Social Media Manager vs. Virtual Assistant checklist to help you determine the best way to tackle social media for your organization!

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About This Episode

There’s a major difference between recognizing that social media is important and having the knowledge and skills you need to use it effectively. If you’re struggling to find the time to devote to social media, or you want to take your strategy to the next level, it might be time to hire a social media manager. 


In this episode, BELAY VP of Marketing Amy Appleton talks with Solutions Consultant Theresa Summerlin about the different ways that hiring a social media expert can help your business’ marketing, sales, and customer service. Theresa also shares some practical tips for leaders who are managing their own accounts and discusses a few key signs that it might be time to start outsourcing this piece of your business.

1. Social media is just one piece of your business strategy. It’s easy to think that posting on social media will transform your business, but you also need a strong sales and marketing strategy to back up your efforts. 

2. If you’re struggling to post consistently, consider hiring a social media manager. Building an online presence is time consuming, so if you and your team are overwhelmed, it’s probably time to outsource. 

3. Organization is the key to managing social media effectively. Invest in a scheduling tool and make sure you’re storing everything in one place.

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