Accomplish More.
Juggle Less.
Everything you need to transform your work.

© BELAY. Made with ♥ from the BELAY team.

Your One Next Step

Access this week’s activation guide

The Power of Story and How to Leverage It

Download Wes Gay’s new resource “The Cost of Confusion.” This calculator is designed to help you see how much money you’re leaving on the table by not getting your message right.

Access Now

Apple Podcasts

Spotify

Google Podcasts

About This Episode

In this special episode, our very own Director of Marketing, Amy Appleton, sits down with Wes Gay, a certified StoryBrand guide and the chief guide at Wayfinder. Wes helps brands use the power of story to create a clear and compelling message for their employees and customers.

He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive.

1. Your story allows your team to share a language, and it gives your customers something to be drawn into.

It’s not just pretty copy for a website. When you have a story around your brand, your team can more easily connect and unite around that common cause. Your customers will feel more engaged with you, and they’ll be better equipped to identify with your company.

2. Think of your business as a GPS, not an old-school printed atlas.

When you’re trying to tell them what to do, like how to interact with your brand, make it as easy as possible. List out the steps, and do as much for them as you can. It’s much easier to listen to Siri tell you how to get there than opening up a book, flipping to the page that you’re looking for, and figuring out the map from there.

3. Don’t overcomplicate your marketing content.

Use simple, conversational language. Use the words you and your customers would use in an everyday conversation. Tap into the emotions, the root cause, of what your customers are feeling when they reach out to you for the answers. And make it about them, not you.

Apple Podcasts

Spotify

Google Podcasts

One Next Step Podcast on White Smartphone

Recommended For You

128: Collaborative Intelligence: Unleashing the Power of AI-Assisted Productivity

In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.

Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.

127: Maxwell Leadership Exclusive: Using Time or Abusing Time

Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.

126 Bonus: How to Keep Priority Emails From Getting Lost In the Mix

In this Bonus Next Step, Tricia and LZ share how to identify and prioritize your most important emails so they don’t get lost in the mix.