Download Wes Gay’s new resource “The Cost of Confusion.” This calculator is designed to help you see how much money you’re leaving on the table by not getting your message right.
Access NowIn this special episode, our very own Director of Marketing, Amy Appleton, sits down with Wes Gay, a certified StoryBrand guide and the chief guide at Wayfinder. Wes helps brands use the power of story to create a clear and compelling message for their employees and customers.
He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive.
It’s not just pretty copy for a website. When you have a story around your brand, your team can more easily connect and unite around that common cause. Your customers will feel more engaged with you, and they’ll be better equipped to identify with your company.
When you’re trying to tell them what to do, like how to interact with your brand, make it as easy as possible. List out the steps, and do as much for them as you can. It’s much easier to listen to Siri tell you how to get there than opening up a book, flipping to the page that you’re looking for, and figuring out the map from there.
Use simple, conversational language. Use the words you and your customers would use in an everyday conversation. Tap into the emotions, the root cause, of what your customers are feeling when they reach out to you for the answers. And make it about them, not you.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
In this Bonus Next Step, Tricia and LZ share how to identify and prioritize your most important emails so they don’t get lost in the mix.
Communication is a critical part of leadership. But managing email can be tedious and frustrating for busy leaders. In this episode, Tricia and LZ will discuss their strategies for email management and reaching “inbox zero.” Leaders will get new ideas about how to manage email, how Tricia and LZ delegate to their virtual assistants, how they prioritize their emails, and a lot more!
