This week’s download is a fun one — Dorian is sharing the recipe for his irresistible lasagna from scratch. Download it, try it, and let us know what you think!
Access NowIn this special episode, Tricia and LZ welcome Dorian Usherwood. Dorian has 26 years of experience in brand strategy development, customer experience, and brand development and management among many other skills.
Dorian is a master at using visual expression as a way to communicate a marketing message. So we’re going to talk to him about that, as well as what leaders need to know about creating a great brand experience for their company – and how to use that to really move the company forward.
It doesn’t matter whether you are a large corporation, a growing startup, or a brand-new small company, consistency carries a ton of weight. When people interact with your brand, they expect the same treatment, the same experience, every time. That’s when you begin to grow and be known as a brand.
It’s about your team members and their experience working for you. How are they connecting to the brand? How do they answer the question, “What does it mean to work here?” Is their experience of the company culture similar? Make sure you don’t focus on customer experience so much that you forget about the team.
Whether it’s marketing, sales, customer service, or a greeter inside a big box store, all of your brand’s interactions should have a similar feel. Continue seeking feedback to make sure you aren’t out of touch with what you say you are versus how your customers are experiencing your brand.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
In this Bonus Next Step, Tricia and LZ share how to identify and prioritize your most important emails so they don’t get lost in the mix.
Communication is a critical part of leadership. But managing email can be tedious and frustrating for busy leaders. In this episode, Tricia and LZ will discuss their strategies for email management and reaching “inbox zero.” Leaders will get new ideas about how to manage email, how Tricia and LZ delegate to their virtual assistants, how they prioritize their emails, and a lot more!
