In this special episode, Tricia and LZ welcome Dorian Usherwood. Dorian has 26 years of experience in brand strategy development, customer experience, and brand development and management among many other skills.
Dorian is a master at using visual expression as a way to communicate a marketing message. So we’re going to talk to him about that, as well as what leaders need to know about creating a great brand experience for their company – and how to use that to really move the company forward.
It doesn’t matter whether you are a large corporation, a growing startup, or a brand-new small company, consistency carries a ton of weight. When people interact with your brand, they expect the same treatment, the same experience, every time. That’s when you begin to grow and be known as a brand.
It’s about your team members and their experience working for you. How are they connecting to the brand? How do they answer the question, “What does it mean to work here?” Is their experience of the company culture similar? Make sure you don’t focus on customer experience so much that you forget about the team.
Whether it’s marketing, sales, customer service, or a greeter inside a big box store, all of your brand’s interactions should have a similar feel. Continue seeking feedback to make sure you aren’t out of touch with what you say you are versus how your customers are experiencing your brand.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
