1. Use the pandemic season as a lesson moving forward.
The team at King of Pops developed a neighborhood partnership program this year in which out of state customers could sell popsicles in their local communities. Needless to say, we’ve all had to adapt in 2020, but what can we take from this time when it’s all over? Some of our changes may only work during a time like this, but some of our changes might be adaptable with our old business model. Always be looking for ways to learn and improve.
2. The best marketing is authentic marketing.
The King of Pops developed its brand using wholesome, gritty grassroots marketing. What can you learn from that approach? It’s easy to look at big brands like Apple and Starbucks and think you want to be that size one day. But, at the same time, people are craving for human connection, especially right now. They are looking for authenticity and genuineness. It’s okay if your brand doesn’t look and “feel” perfect. That’s relatable. None of us are perfect. Use your marketing to build connections and relationships by letting people know who you are and getting to know them.
3. Create unexpected moments of happiness.
We’re stealing this from The King of Pops because it’s so good. In other words, find special ways to make your customers smile, ways that they didn’t see coming. That might be a really big smile yourself, a special gift, or just simply going out of the way to do something they never expected you to do. Kindness goes a long way toward building brand loyalty.