Accomplish More.
Juggle Less.
Everything you need to transform your work.

© BELAY. Made with ♥ from the BELAY team.

Develop processes for building and leading your own team as a small business.

Scott Leese on Sales

A curated list of Scott's best articles on sales strategy, process, people, infrastructure and more.

Learn More

Apple Podcasts

Spotify

Google Podcasts

About This Episode

Scaling sales teams is a challenge. So many products or companies fail because teams didn’t figure out a few key ingredients. Today Scott Leese joins us to talk about just that. When it comes to sales, Scott Leese is the man. Not only is he an author, and we will talk about his book Addicted to the Process, but he is the founder of both Scott Leese Consulting and The Surf and Sales Summit. 

He joins us today to talk about building a successful sales team while leading it as a small business owner, giving all of us the best tips to find the right sales people who can grow your team and eventually your business. 

1. People don’t care about what you do. They care about how you can help them.

The old sales pitch of “My name is Scott and I’m the owner of Scott Leese Consulting” just doesn’t work anymore. What are the end benefits of what a consultant offers? Lead with that! Address their potential concerns right from the beginning, then end with how what you do can meet their needs. 

2. If you’re not a salesperson, don’t try to be a salesperson.

Too many small business owners get started out and they try to do everything on their own. Chances are, a software engineer might not be the best at sales. That’s okay. If you’re trying to do something you’re not naturally inclined to do, you’re going to have a hard time getting your business off the ground. Be willing to ask for help. 

3. Codify your sales process.

 In other words, put everything down on paper. List the whole process from A to Z, making it very clear as to how your organization does sales. That way, your process can be taught to others and easily replicated. That’s just another way of taking one important thing off your shoulders. And if you’re not naturally inclined to sales, work with your lead salesperson to get this process off the ground. You and your business can only benefit from this in the long run. 

 

Apple Podcasts

Spotify

Google Podcasts

One Next Step Podcast on White Smartphone
Business Operations Planning Sales

Recommended For You

128: Collaborative Intelligence: Unleashing the Power of AI-Assisted Productivity

In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.

Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.

127: Maxwell Leadership Exclusive: Using Time or Abusing Time

Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.

126 Bonus: How to Keep Priority Emails From Getting Lost In the Mix

In this Bonus Next Step, Tricia and LZ share how to identify and prioritize your most important emails so they don’t get lost in the mix.