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10+ Simple Things You Can Do Online to Build Your Personal Brand While Building Your Business

A simple overview on how to use online platforms like blogs, podcasts, and social media to build your personal brand.

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About This Episode

At some point, you’re going to hopefully spend time and money building your organization’s brand (if you’re not already). However, in the beginning, more people will likely know you than those that know the name of your company. So your personal brand will probably carry more weight in your community or network than your business. How do you leverage that reality to support the growth of your business?

In this episode, we’ll be joined by Kevin B. Jennings, a personal brand strategist and the CEO of Junction 32, a marketing services firm for small businesses. Specifically, we’ll talk about what a personal brand is, why it matters, and how it can help you gain more clients and better lead your team.


1. With social media, follow the 60-20-20 rule.

Make the focus 60 percent on others, 20 percent on content (tips, behind-the scenes, etc.), and 20% on promotion. Some people feel like social media is all about self-promotion. This little rule helps you stay in balance and actually flips the script. Promote other people, businesses, and causes. Offer helpful advice and showcase your expertise by actually showing people how you do things. Self-promotion has its place, but you want to think more in terms of having a dialogue, not a monologue. Be intentional about what you share and make sure you are focusing on others.

2. What is it like to be on the other side of me?

That’s the most basic question you can ask when you’re starting to develop your personal brand. What do people say about you when you’re not around? Another way of putting it: What do I want to be known for? Once you honestly answer that question, you can begin developing a strategy to build your brand. And remember, especially when you’re just starting, you are the brand. You embody your company’s values. If there’s inconsistency between what you say you are and what you do, your potential customers will spot that from a mile away.

3. You represent the possibility that someone else can achieve what you’ve achieved.

Think of social media as a platform – not to promote yourself, but to prop up others. You’re not building a platform to stand up on and tell everyone “I’m better than you.” You’re building a platform so others can stand on top of you. That’s a major shift from how social media is often viewed, and it really frees you up to take a whole new angle in how you share content online.


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