Knowing what you want to say is just half the battle. Actually communicating it in an effective, engaging way is the hard part.
Joining us this episode to talk about this topic is one of the best communicators in the country – Lydia Fenet. Lydia is the global managing director and lead benefit auctioneer at Christie’s in New York City. She’s also a gifted speaker and the author of the widely acclaimed book, The Most Powerful Woman in the Room is You. She’ll talk with Tricia and LZ about how to communicate your message in a way that captures and holds your audience’s attention.
1. Sell authentically.
Find your own voice and the language in which you’re comfortable selling. Don’t try to copy someone else’s style, tone, and manner. Be comfortable in your own skin and sell as yourself. Whether you’re selling a product, a service, or your own expertise, use authenticity as your friend – your sales will be better for it.
2. Own your power.
Be responsible for who you are, and don’t let someone else tell you who you are or how you should sell. You don’t have to be ugly or aggressive about it, but just be confident and bold. Step into and be responsible for your life. Own where you are and where you are going!
3. Don’t be scared of rejection.
When it comes to sales, accept their “no” as a “no” – and don’t take it personally. They’re not rejecting you. So when you’re not scared of rejection, then you aren’t scared of sales. That’s when you become a really incredible salesperson.
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