In this week’s episode, Lisa and Tricia talk with someone who is highly respected both in the for-profit and nonprofit world — Jeff Henderson. He’ll discuss a concept most entrepreneurs think about as they are launching but usually leave behind in the hustle and bustle of a task-oriented workplace.
During those early days when you are trying to get your feet off the ground, you may not have the time or cash flow for your team to strategize and plan big. What leaders sometimes fail to focus on is — what are the true needs of our customers? How can we meet them where they are? And the biggest concept: why doing good is just plain good business.
In today’s world, a business is no longer what it tells the customer it is. A business is what its customers tell other customers it is. Your perception in the community is extremely important – and it’s affected by everything from how you interact with your customers on the phone to your social media presence to how clean your workplace is. Make sure you are putting yourself out there in a way that will attract more customers.
The first step is actually identifying what you are known for. Then, everyday you should be trying to close that gap. We are all a work in progress. The best leaders are always working to be more than what they are today. Using self awareness, and even talking to others in the community, find out what your business is known for and begin moving towards what you want it to be.
Take a look at your social media feed. Is it all about your business and how awesome you are? Or do you put the focus more on your customers and community? Are you the hero or are they? Are you interacting with your followers in the comments and threads, or is it your social media just a one-way communications tool? Make sure your social media accounts are engaging with your followers. That’s one easy way to build loyalty and trust with potential customers.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
In this Bonus Next Step, Tricia and LZ share how to identify and prioritize your most important emails so they don’t get lost in the mix.
Communication is a critical part of leadership. But managing email can be tedious and frustrating for busy leaders. In this episode, Tricia and LZ will discuss their strategies for email management and reaching “inbox zero.” Leaders will get new ideas about how to manage email, how Tricia and LZ delegate to their virtual assistants, how they prioritize their emails, and a lot more!
