In this week’s episode, Lisa and Tricia talk with someone who is highly respected both in the for-profit and nonprofit world — Jeff Henderson. He’ll discuss a concept most entrepreneurs think about as they are launching but usually leave behind in the hustle and bustle of a task-oriented workplace.
During those early days when you are trying to get your feet off the ground, you may not have the time or cash flow for your team to strategize and plan big. What leaders sometimes fail to focus on is — what are the true needs of our customers? How can we meet them where they are? And the biggest concept: why doing good is just plain good business.
1. Perception is reality.
In today’s world, a business is no longer what it tells the customer it is. A business is what its customers tell other customers it is. Your perception in the community is extremely important – and it’s affected by everything from how you interact with your customers on the phone to your social media presence to how clean your workplace is. Make sure you are putting yourself out there in a way that will attract more customers.
2. Shrink the gap between what you’re known for and what you want to be known for.
The first step is actually identifying what you are known for. Then, everyday you should be trying to close that gap. We are all a work in progress. The best leaders are always working to be more than what they are today. Using self awareness, and even talking to others in the community, find out what your business is known for and begin moving towards what you want it to be.
3. Make sure you are keeping the “social” in social media.
Take a look at your social media feed. Is it all about your business and how awesome you are? Or do you put the focus more on your customers and community? Are you the hero or are they? Are you interacting with your followers in the comments and threads, or is it your social media just a one-way communications tool? Make sure your social media accounts are engaging with your followers. That’s one easy way to build loyalty and trust with potential customers.
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