Whether you have a sales team or are in a sales role as a leader, you need to know how to overcome objections and pushback in the sales process. So how can you honor people’s objections while still closing the sale and delivering your product or service?
Today we’re going to talk about just that with Lisa Seal, BELAY’s VP of Revenue. Lisa has years of experience in growth management across several industries and various sales environments. She empowers our team at BELAY to really exceed their growth targets and has been instrumental in helping the organization grow – which, you might have guessed it, involves overcoming pushbacks and making sales!
That’s an important truth to remember. Because when you believe in what you’re doing, it’s so much easier than trying to force a product that you don’t believe in on someone who probably doesn’t even need it.
Does what you’re selling actually meet the need that your prospect has? You can’t answer that question until you hear from them about the pain point they are experiencing. Leading a sales process by preaching the features is a sure way to lose someone quickly. Listen to them, identify their needs, and sell away!
Most salespeople know not to come out of the gate with a price. That’s because, at that point, it’s just a sales transaction and you might have already lost a potential customer. Instead, show the value in what you are selling. How can it help them? Where does it fit into their experience? How does it address their needs? Show them all of these things before you ever discuss price.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
In this Bonus Next Step, Tricia and LZ share how to identify and prioritize your most important emails so they don’t get lost in the mix.
Communication is a critical part of leadership. But managing email can be tedious and frustrating for busy leaders. In this episode, Tricia and LZ will discuss their strategies for email management and reaching “inbox zero.” Leaders will get new ideas about how to manage email, how Tricia and LZ delegate to their virtual assistants, how they prioritize their emails, and a lot more!
