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How to Promote Yourself & Your Business Without Feeling Sleazy

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About This Episode

As a small business owner and leader, promoting your business and promoting yourself is essentially the same thing. But in today’s world of social media, many people are turned off by what they consider to be narcissistic self promotion. No one wants to be “that person.” However, there is a way to promote your business in a tasteful, professional way. 

In this episode, Tricia and LZ will talk with Debby Stone, the founder and CEO of Novateur Partners and author of The Art of Self-Promotion. Debby will share her great ideas on how to get over the discomfort of self-promotion and how to promote in a way that’s tasteful, professional, and connects with others – instead of turning them off.

1. Use emotional intelligence when self-promoting.

Should you or should you not self-promote? Read the situation and be aware of the context. In a business setting, it’s almost always acceptable to talk about yourself and your company. In a more personal situation, it’s a little trickier. So just be aware of whether or not it seems appropriate at the time.

2. Think of social media promotion as simply sharing information.

Sometimes, you might feel a little “icky” talking about yourself on social channels. But it’s important to realize that potential customers and clients can’t interact with your business and work with you if they don’t have the right information and know what you do. When you share that information, you’re simply building credibility and serving your audience.

3. Don’t do false humility.

Instead of posting, “I’m so humbled to have received X honor!”, just say that you got honor! Own it instead of trying to downplay by promoting humility. False humility on social media is easy to spot and makes you come across as fake and inauthentic.

 

What are your initial thoughts about self-promotion?
Did Debby’s point of view change anything about how you view it?
When you self-promote the right way, what are some of the benefits that might come 

your way?

What are some of your guidelines for promoting on social media?

Rather than thinking about it as selling yourself, think about it as storytelling.

Debby Stone

At the end of the day, it's your story. You are the person who tells it the best.

Debby Stone

Sanctioned self-promotion opportunities are times when it's expected and accepted for you to talk about who you are, what you do, and how you do it.

Debby Stone

People connect better when you’re simply being authentic.

Debby Stone

Debby Stone on LinkedIn, Twitter and her official site

Tricia Sciortino on Instagram and LinkedIn.

Lisa Zeeveld on Instagram and LinkedIn.

BELAY Solutions

Thor’s Hammer!

 

(02:06) Debby answers the question: “If you were a superhero, what superpowers would you prefer?”

(04:31) What are some of the common reasons people push back against self-promotion? 

(08:50) How do you know when you should or shouldn’t self-promote? Are there guardrails around it?

(10:09) “Use your emotional intelligence and read the situation” when determining if it’s the right time to talk about yourself. 

(12:05) Debby talks about when it’s the right moment to promote on social media. 

(14:47) Don’t do the false humility thing: “I’m so humbled to have gotten this honor!” Instead, just say that you got the honor!

(17:12) What are the benefits of self-promoting the right way?

(19:34) What are some easy steps someone can start doing today in terms of self-promotion?

(26:20) This week’s download: Go download this week’s special resource: a free chapter from Debby Stone’s book, The Art of Self-Promotion.

Debby Stone: In the book that I wrote, The Art of Self-Promotion, I talk about what I call sanctioned self-promotion opportunities. The times when you know it’s okay to talk about herself. So in broad terms those include when you’re interviewing for a job, when you are networking, when you are brand building internally, or when you are developing a client base.

 

Speaker 2: Welcome to One Next Step, the most practical business podcast in the world, helping you get more done, grow your business and lead your team with confidence, with tips and tools you didn’t get in business school. Here are your hosts, Tricia Sciortino and Lisa Zeeveld.

 

Tricia Sciortino: Welcome to One Next Step, the practical business podcast that helps you run your business so it stops running you. I’m Tricia.

 

Lisa Zeeveld: And I’m LZ. And today’s episode we’re focusing on an issue almost all business owners face. How can I promote my business and myself without feeling arrogant and self-centered?

 

Tricia Sciortino: Today, we’re joined by Debby Stone, the founder and CEO of Novateur Partners, an executive coaching and leadership development consultancy. She’s also the author of The Art of Self-Promotion, a fabulous book designed to help leaders learn how to transform their careers by promoting themselves authentically, gracefully, and confidently.

 

Lisa Zeeveld: Man, I love those three words. Something about promoting ourselves always feels a little uncomfortable, and even a bit sleazy, but it’s such an important tool to spread our message and build our client base. Debby has great ideas on how to get over our discomfort and promote it in a way that is tasteful, professional, and connects with others, instead of turning them off. This is such a great topic and I can’t wait to chat more with Debby about it. So, let’s dive in.

 

Tricia Sciortino: Welcome to the One Next Step Podcast, Debby. It’s great to have you with us today.

 

Debby Stone: Thank you, Tricia. It’s wonderful to be here.

 

Lisa Zeeveld: Yay.

 

Tricia Sciortino: Yay.

 

Lisa Zeeveld: Oh, gosh, I’m so looking forward to this conversation, but before we get started, we have a fun icebreaker question for you. So if you were a superhero, what super powers would you prefer? Flight, invisibility, mind reading. What would you want your superpower to be?

 

Debby Stone: So I’ve got to go with mind reading. If nothing else, it would make my job as an executive coach so much easier.

 

Lisa Zeeveld: I had a feeling you were going to say mind reading.

 

Debby Stone: Think of all those questions I wouldn’t have to ask. But then I also thought about the fact that it would really help me at home. I can only imagine how easy it would be to live with my husband if I knew specifically what he was thinking.

 

Lisa Zeeveld: I think it might be scary, right?

 

Debby Stone: It might be

 

Lisa Zeeveld: I would like it, but I would have find when I could shut it off or have a filter.

 

Debby Stone: There was a movie about this. About mind reading and the woman who could read men’s minds. It was a little scary.

 

Lisa Zeeveld: Yeah. Yeah. I’d want a filter of only the things that were like professional because, oh my goodness. Can you imagine?

 

Debby Stone: Exactly.

 

Tricia Sciortino: Yeah. And I certainly wouldn’t want anybody reading my mind. Could you wear armor, could you have a special helmet.

 

Lisa Zeeveld: I think I’ve seen that in some Sci Fi movie, yeah, if you had a helmet on or something.

 

Lisa Zeeveld: Yes.

 

Tricia Sciortino: Yeah. Anyway. Yeah. That’s a good one. That is a good one. Dangerous, but good.

 

Lisa Zeeveld: Dangerous, but good. I think the other fun one would be flight. Have you seen the movie Jumper?

 

Tricia Sciortino: Yes.

 

Lisa Zeeveld: I think that’s what it was called. And he was basically like a time traveler. And so he could basically say like, “Hey, I want to be in Paris right now.” And he would jump over there. Because I love travel and I love seeing family and friends, and goodness, sometimes the travel, the time to get there is exhausting. Can you imagine just being able to think about it and to be there? That’d be so cool.

 

Debby Stone: Yes. That teleporting thing would be amazing.

 

Tricia Sciortino: Oh, yeah. Yeah, totally. I don’t know.

 

Debby Stone: You didn’t offer me that.

 

Tricia Sciortino: I don’t know. I’m kind of down with like super strength. I just want to be Thor. I want to have like a big hammer.

 

Lisa Zeeveld: That’s so funny.

 

Tricia Sciortino: Look, I could twirl it around, you know how Thor does, and it takes him, it would take me to Paris.

 

Lisa Zeeveld: Ooh. All right. Okay. So let’s start with the basics, Debby, what are some of the common reasons people push back against self-promotion? This is actually a big thing for me. So I’m really curious.

 

Tricia Sciortino: I think women, I’d love to hear your perspective on women specifically even.

 

Debby Stone: Yeah. So let’s start broad and just talk about why most people have some resistance. And the real reason is because we have these mindsets that we hold about self-promotion or people who are selfpromoters, and the mindsets that we hold typically come from how we were brought up, our culture, school, religious institutions, people around us who have maybe programmed into us that we don’t want to brag or talk too much about ourselves.

 

Debby Stone: And almost everyone has had at least one, probably more, encounters with the person that I call the over promoter, that really obnoxious person who comes into the room and literally just sucks all the air out. And we don’t want to be that person. And so that causes us to be resistant to talking about ourselves, telling our stories, and promoting ourselves. Women in particular do find this even more challenging than our male counterparts. There have been some Harvard Business Review articles written about the gender gap in self-promotion. And when men and women do the same job and do it at the same level of competence, women typically rate themselves about a third lower.

 

Debby Stone: And so when they talk about themselves, they talk about themselves far less glowingly, even though their performance was the same as their male counterpart.

 

Lisa Zeeveld: Yeah. Yeah. I definitely think we’ve talked about this a little bit, Tricia, for our listeners out there, they know that Tricia is from New York, I’m from the South, and just the differences on communication just in different regions of our country where I feel like Southerners tend to be more polite. Now, some people will say pretend to be more polite or whatever, but definitely kind of are taught. I would say that I was taught really not to do too much self-promotion. It’s all about the other person, not really about you. So I like how you brought that up because I think that does play into it.

 

Debby Stone: And the regional differences are real within our country. Definitely Northeast, California, tend to be more self-promotion friendly than the South. And then the other real differences I’ve seen culturally are in different parts of the world. I do some work with international students, engineering students, and in some of the other cultures, it is really frowned upon. But then if you move to the United States and you want to be successful.

 

Lisa Zeeveld: Right.

 

Debby Stone: You need to adopt a mindset about self promotion that really aligns with our culture.

 

Lisa Zeeveld: Yeah.

 

Tricia Sciortino: Yeah. Because in my mind, and I’m maybe slightly more comfortable because I am from the Northeast. I never really thought about it as geography. Maybe it was just my dad, modeling his behavior, but I guess I frame it sometimes as just being an advocate for myself. And so it’s interesting to put the word selfpromotion around it. I never really thought of it that way. I’ve always kind of said to myself, “Oh, I’m going to advocate for myself because nobody else will.” So I look at it as taking care of me and making sure that what I get is right and just and fair because I’m advocating for myself. So that’s the twist I’ve always used on it.

 

Debby Stone: And that’s such an empowering mindset. So notice the difference between if you’re thinking to yourself, “I’m going to advocate for myself so that I get what’s fair for me.” Versus if your mindset is, “Ooh, it’s really not nice to talk about myself. It’s about the other person.”

 

Tricia Sciortino: yeah.

 

Lisa Zeeveld: Right.

 

Debby Stone: Totally different set of actions that you’ll take depending on which mindset you’re holding.

 

Lisa Zeeveld: Which is why I’ve learned so much from Tricia.

 

Tricia Sciortino: She can advocate for herself and I’m learning how to be more kind. So we have a ying and yang going on.

 

Lisa Zeeveld: Ying and yang.

 

Lisa Zeeveld: Exactly, exactly.

 

Tricia Sciortino: Yes. We’re becoming a well-rounded people.

 

Lisa Zeeveld: Yeah.

 

Tricia Sciortino: Well, so how do you know when you should or shouldn’t self-promote? Are there guardrails or markers or times when people should or shouldn’t kind of step into it?

 

Debby Stone: Well, in the book that I wrote, The Art of Self-Promotion, I talk about what I call sanctioned selfpromotion opportunities. The times when you know it’s okay to talk about yourself and it’s expected and accepted for you to do that. And so in broad terms, those include when you’re interviewing for a job, when you are networking, building a set of contacts, when you are brand building internally, or when you are developing a client base.

 

Debby Stone: So in those situations, and as well as in performance reviews, in those situations people really expect you to have something to say about who you are, what you do, and how you do it. So it’s important to be ready in those situations. But then there are a million other different opportunities where you need to be ready, whether it’s sitting next to somebody on a plane now that we’re going to all be traveling again.

 

Lisa Zeeveld: Yay.

 

Debby Stone: Yeah, I know. Meeting somebody at exercise class, at a neighborhood barbecue, there are all sorts of opportunities. Mostly what I tell people is that you have to really use your emotional intelligence and read the situation. If you’re in a business context already, it’s almost always acceptable to talk about something that you’re doing, that you’re excited about, that your team is engaged in, or that your company is doing. And to be ready to do that. When you’re in a more personal or neighborhood kind of situation, then it’s a little bit trickier because you want to really read the situation and not go into a 20 minute conversation about what you do and your work, if that’s really not appropriate. But again, anytime somebody says, “So, what do you do for a living?” Or, “What’s your business?” Or, “When you’re not here, what are you engaged in?” It’s a great opening to share just a snippet about who you are and what you do.

 

Tricia Sciortino: Look, work and life don’t have to be so hard. That’s why BELAY wants to make it easy and fun, all while catering to you and your needs, because we know you work to live and not the other way around.

 

Lisa Zeeveld: That’s also why Inc Magazine, Entrepreneur Magazine, the Atlanta Business Chronicle and FlexJobs have all recognized BELAY as one of the best places to work with.

 

Tricia Sciortino: With 10 years of successfully being a 100% remote organization, BELAY recognizes that maybe you want to pick up your kids after school every day. Maybe you prefer to work on your own schedule. Maybe you’re an empty nester who wants more flexibility, and BELAY offers that flexibility.

 

Lisa Zeeveld: So whether you’re a virtual assistant, bookkeeper, social media strategist, or website specialist, BELAY has clients right now who need your expertise and insight.

 

Tricia Sciortino: You can have a meaningful career working from home while being present and available for loved ones too. And it starts with BELAY.

 

Lisa Zeeveld: You kind of mentioned building your brand. But what about social media? That’s been a real struggle for me. And of course, part of the reason is because everybody has an opinion on social media.

 

Debby Stone: Yeah.

 

Tricia Sciortino: That they’re not hiding behind.

 

Lisa Zeeveld: no.

 

Tricia Sciortino: So people are happy to say something on social media they wouldn’t dare say to your face.

 

Lisa Zeeveld: Right.

 

Debby Stone: Exactly.

 

Lisa Zeeveld: Yes. Yeah. So social media, I think, is one of those areas that’s a little tricky because depending upon the use of your social media, it could be for building a brand or building a list, a contact list, or it could be a family Facebook. How do we know when’s the right moment to self-promote on social media?

 

Debby Stone: Well, certainly if it’s related to your business, either it’s a LinkedIn account for you personally, or for your company, or a Facebook account for your company, then it’s always the right time to be letting people know who you are, what you do, and how you do it. One of the key mindsets that I think effective self-promoters always hold is this idea that rather than thinking about it as selling yourself, think about it as sharing information. It’s about storytelling. And there’s no way for people to make an informed decision about you or about your business or about whether they want to work with you if they don’t know the information that they need that makes you credible, or makes your business something that they would be interested in. And so I think about it as information sharing, and if the information is current and relevant and interesting, then it’s appropriate to share it.

 

Lisa Zeeveld: Got you.

 

Tricia Sciortino: Yeah. And I like how you spoke. I like how you use the word credible. Ideally that’s probably what you’re trying to do when you’re on social media, whether it’s from a personal brand or a business, you’re trying to build credibility. So putting that information out there is really to serve the audience even though sometimes it could feel like it’s very self promoting. So kind of twisting that mindset is a big one.

 

Debby Stone: It is. It is. The credibility piece is so important because we like to listen to or attach ourselves to people who are credible. And if we don’t find somebody credible, we’re going to dismiss whatever they post or say pretty quickly.

 

Lisa Zeeveld: Yeah. Yeah, I think sometimes what happens is a lot of individuals will see somebody’s maybe self promotion as being braggadocios. Maybe they’re talking about their success and they don’t really see it as you’re being credible and you’re sharing your knowledge.

 

Debby Stone: Yeah. And so language is really important too. One of the things I say is don’t do the false humility thing. “I’m so humbled to have gotten this honor.” Just say, “I got this honor.” Be proud about it because that’s more authentic and we tend to connect better when people are simply being authentic. And so when I see people doing the sort of false modesty thing, if you’re going to announce something, announce it, own it. We pay a lot of money to hear motivational speakers tell us about the great things that they’ve done. We get inspired by seeing what other people have accomplished. And so it’s really, theres no shame in saying “I was honored with this” or ” I’ve been asked to do this”. And to just own it out there, as opposed to trying to downplay it in a way that feels perhaps inauthentic to the person who’s reading the post.

 

Tricia Sciortino: That is really good. That is a good nugget.

 

Lisa Zeeveld: But sometimes I am humble, Debby. Sometimes I truly am humbled. That’s why I say that.

 

Tricia Sciortino: You are.

 

Lisa Zeeveld: I’m guilty of that, but I am truly humbled by it.

 

Debby Stone: And that is absolutely legitimate. And knowing you, even just the little bit that I do, I would read it, if you wrote that, as truly humbled.

 

Lisa Zeeveld: In a real way.

 

Debby Stone: So I would be authentic coming from you. But what I always come back to is if you feel the need inside to be humble, then that baked in sense of humility, that groundedness which is where the word humility comes from, it comes from the Latin word humilitas, which is to be grounded, that baked in sense of humility will balance your self-promotion efforts. So you are not one of the people we should be afraid of becoming an over promoter.

 

Lisa Zeeveld: Right.

 

Debby Stone: The people who never think about coming across as humble or being careful not to be bragging, those are the people we need to worry about.

 

Lisa Zeeveld: Right.

 

Tricia Sciortino: Right. They have no emotional intelligence to your point. There’s no awareness whatsoever.

 

Lisa Zeeveld: Yeah.

 

Debby Stone: Right. And we all know those people. I’m sure you can think of somebody right now. And it’s cringeworthy. It is.

 

Lisa Zeeveld: Yeah.

 

Tricia Sciortino: We don’t want to be cringe-worthy nor do we want any of our listeners to be cringeworthy, so everybody listen to these steps. Because if they do this right, so let’s talk about the benefits. If you can do this right, if you can self-promote right, what are the benefits?

 

Debby Stone: So, as I mentioned, people cannot make an informed decision about your business or what you do unless they know what they need to know. And we can’t rely on other people to tell our stories for us. It would be a wonderful world if we could all just sit back and do what we do and other people would evangelize and advertise and market for us, but that’s not how it works.

 

Lisa Zeeveld: That would be great.

 

Debby Stone: Yeah, it would be really great.

 

Lisa Zeeveld: We try to pay people to do that, but it doesn’t work very well.

 

Tricia Sciortino: No. It’s not real.

 

Debby Stone: Sometimes that works a little bit. But at the end of the day it’s our story. We are the people who tell it the best. We are the people who are most interested in our careers and our businesses and where we’re heading, what our goals are. And so we can speak to who we are and what we do and how we do it better than anyone else. So if we do that well, then our brands are built, our credibility builds. People will know who we are, what we do, what our organizations do. And as a result, business will increase. We will have the ability to be known as who we are and for what we do. And there’s nothing better than that, for people to have you top of mind and do to have you top of mind associated with the aspects of the brand that you want.

 

Lisa Zeeveld: Yeah. And I love how you said that really truly is pointing back to growing your brand, growing your business. For those of us who have faith, we we feel like God has given us this talent, this skillset. And for me, that’s really helping me get over the whole self promotion thing. I have a great talent that I need to share. And so it’s not actually about me anymore. It’s about how can I help others with it? And if I don’t share it, then I’m actually stealing the opportunity from somebody else.

 

Debby Stone: Absolutely. I love that way of thinking about it because so often we think that from a faith standpoint, we have to be humble, and not shine any light on ourselves, always shine the light on other people. But as you said, then it deprives people of knowing what we do and how we might be able to serve them.

 

Lisa Zeeveld: Right, yeah. Absolutely.

 

Tricia Sciortino: Yeah. Well done.

 

Lisa Zeeveld: What would you recommend for somebody maybe to start doing today from a self-promotion perspective? What’s maybe some easy steps they could start doing?

 

Debby Stone: Sure. So the very first thing to do is to examine your mindsets. What is the thought process that you go through when you think about talking about yourself or telling your story or self-promotion, and start to shift into a more empowering mindset, maybe like Tricia’s, about advocating for yourself. And that’s really the place to start. If you’re already in a more empowering mindset, start to think about your brand. What is it that you want people to think of either when they hear your name or your business’s name? And think about the things that you would want to share so that as people get to know you they do associate you with those adjectives that describe your brand.

 

Tricia Sciortino: Yeah, I think most people don’t think of it in the context of the adjectives, which I think is such a compelling way to look at it when you’re framing up how you’re self-promoting or how you’re putting yourself on the market. What are the adjectives that you want people to walk away with going, “Oh, that brand or that person is XYZ.” And then filtering through that. Am I showing up representing these adjectives the way I had planned to, and does it align with the brand?

 

Debby Stone: Absolutely. And all of the stories that you tell or anecdotes that you share should line up with those adjectives that define the brand that you’re building.

 

Lisa Zeeveld: Yeah, again, because I was going to say the authentic part of that is if you have too many adjectives, then people really aren’t sure which direction you’re going in. If you’re great at all of these things, that’s awesome. But maybe you want to focus in on a couple that you’re really seeking that self-promotion and looking to grow your business or help grow your organization.

 

Debby Stone: Definitely. And knowing yourself, and knowing that you can’t be all things to all people.

 

Lisa Zeeveld: Right.

 

Debby Stone: Is really an important part of the process.

 

Lisa Zeeveld: Yeah. So good. So good. Well, Debby, I already feel better about self-promotion now.

 

Tricia Sciortino: Yay. One down.

 

Lisa Zeeveld: One down. That’s right.

 

Tricia Sciortino: Yay.

 

Lisa Zeeveld: So thank you so much for joining us today and just sharing all of your knowledge. It is awesome to have really smart, kind, and humble folks like you to join our podcast. And so we’re thrilled that you joined us and imparted some knowledge on us. So thank you so much.

 

Debby Stone: Well, thank you. It was a pleasure and I really appreciate the opportunity to have a conversation with you both about this.

 

Tricia Sciortino: Yes, I loved it. Thank you, Debby.

 

Lisa Zeeveld: Thank you.

 

Debby Stone: Thank you.

 

Lisa Zeeveld: Wow, Debby brought so much goodness today. Oh my goodness. I loved it. I saw the notes for this. I knew we were going to talk with her. I’ve actually met with Debby before, but wow. She is so impressive. She brought the goods.

 

Tricia Sciortino: She did. She did.

 

Lisa Zeeveld: Yeah.

 

Tricia Sciortino: Knowledgeable.

 

Lisa Zeeveld: Knowledgeable. Yeah. So what was your takeaway?

 

Tricia Sciortino: Yeah, so for my takeaway was probably when she talked about thinking about social media as being informative, that it’s not self-promoting, it’s information. You have a skillset, you have things to share, you have information to share, and that is just the vehicle with which you’re sharing that information. If you can look at it that way, then it’s easy to kind of put yourself out there.

 

Lisa Zeeveld: Yeah. So you have to ignore the trolls. The trolls get me. Hate the trolls. And then the fake accounts, like come on.

 

Tricia Sciortino: No. And the bots, stealers, identity thieves.

 

Lisa Zeeveld: Right.

 

Tricia Sciortino: Yes, they’re everywhere.

 

Lisa Zeeveld: Yes.

 

Tricia Sciortino: Yeah. We just ignore them.

 

Lisa Zeeveld: We ignore them. Okay. I’m learning. I’m learning.

 

Tricia Sciortino: Yeah. Yeah. How about you?

 

Lisa Zeeveld: It was actually something that you said. So you could have self-promoted right then and been like, “My takeaway.”

 

Tricia Sciortino: I mean, I was going to after you said, I’m going to let you say your thing and then I’m going to.

 

Lisa Zeeveld: Be humble, be humble. No, just that you said, “If you don’t self promote, then who is going to do the promotion for you?” And I think that there are times, and we kind of talked about regions where I can definitely promote myself and talk about it, but I tend to be on the opposite side of really not talking about my accolades and the things I have done. And so I just thought that was like a little good epiphany for me. And as I said during our time that you’ve taught me a lot, but I think that’s just a good reminder that in the appropriate setting to make sure that I do a little self-promotion. I brag a little.

 

Tricia Sciortino: Yeah. Like not at your neighborhood barbecue.

 

Lisa Zeeveld: Okay.

 

Tricia Sciortino: To her point.

 

Lisa Zeeveld: All of a sudden people are going to be writing in going tell her to shut up.

 

Tricia Sciortino: Like, “Well, let’s talk about finances.” Right. So yeah, know your audience. No, but I totally agree. We were kind of joking and talking about how I was going to make a comment about being self-promoting to say I liked my comment about being an advocate for yourself, but I really do believe if that’s the mindset more people can have then, then maybe it’s less of a hurdle to get over because I really do feel like we do have to advocate for ourselves. If we’re lucky, there are other people in our lives who do it for us or with us. But in most cases it’s not the case.

 

Lisa Zeeveld: Right.

 

Tricia Sciortino: And so you got to take care of you.

 

Lisa Zeeveld: Yeah.

 

Tricia Sciortino: You got to take care of number one.

 

Lisa Zeeveld: Well, and I think it’s good for our female listeners out there hearing this that it’s a lot harder for us to do than it is for our male counterparts. And that’s definitely a societal thing that I’m seeing change, especially in, I’ve got young adult children and they talk about it a lot and I think that’s a great thing. But I think as women, we also have to keep in mind that that it’s important for our careers, it’s important for our families, for us to do a little self-promoting.

 

Tricia Sciortino: Yes.

 

Lisa Zeeveld: I want to be hugely successful. I’m going to say it right now.

 

Tricia Sciortino: Yes.

 

Lisa Zeeveld: That’s a goal of mine to be hugely successful.

 

Tricia Sciortino: Yes. And you are.

 

Lisa Zeeveld: And in order to do that, I need to be able to say, “I’m really good at this stuff. Y’all should listen to me.”

 

Tricia Sciortino: Yes, yes. Thor hammers for everyone.

 

Lisa Zeeveld: Yes. Thor hammers.

 

Tricia Sciortino: Who wants a hammer? Let’s go, ladies.

 

Lisa Zeeveld: Oh my gosh. That is absolutely amazing. Can we have that? I shouldn’t even promise it. I’m going to be quiet. I’m going to quiet.

 

Tricia Sciortino: I don’t know. I don’t know.

 

Lisa Zeeveld: There may be a contest in there somewhere.

 

Tricia Sciortino: We’ll get back to you.

 

Lisa Zeeveld: All right, guys. Well, as always, we have a download for you so that you can take your one next step. This week, Debby has offered to share a chapter from her book, The Art of Self-Promotion, and y’all, it is so good. So get the free chapter by subscribing to her leadership blog, using the link that’s in our show notes. You won’t regret it. Promise.

 

Tricia Sciortino: Yes. And the link to our show notes, if you want to have that link to get those awesome notes with the link to the chapter to her book, please text the phrase one next step to 31996, or visit onenextsteppodcast.com. You’ll get access to the resources. You’ll get access to the link, and the chapter in her book.

 

Tricia Sciortino: So thank you guys for joining us today. We will see you next week for another great episode of The One Next Step.

 

Lisa Zeeveld: That’s right. So start by making today count.

 

Speaker 2: Thanks for listening to One Next Step. Be sure to subscribe on Apple Podcasts or follow us on Spotify. Then join us next time for more practical business tips and tools to help you get more done, grow your business, and lead your team with confidence. For more episodes, show notes, and helpful resources visit onenextsteppodcast.com.

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