Organizations often focus their marketing on a few channels that have worked for them in the past without understanding other opportunities to promote their business and make an impact. Unfortunately, this leaves their organization vulnerable if even one of their previous tactics or channels doesn’t produce at previous levels.
How can leaders at these organizations better use all marketing channels – both online and offline – to help them achieve the best possible results?
In today’s episode, Tricia will be joined by our friend, Michael Taggart, the COO of Envoy Media Group, an award-winning direct-response marketing company. He’ll talk with us about how he uses online and offline marketing channels for his clients so they can better market their organizations.
When it comes to marketing, find one differentiator and use it over and over again. Try not to say all the things that make you awesome because that just gets overwhelming and confusing for customers. With marketing, less is always more. Focus on your one thing and hit it again and again.
Though you might be using different marketing channels, do your best to funnel it all into one place to see the end result. Envoy built their own tool for this, but many companies offer this as a service as well. This will make it much easier to interpret data and build strategy when you have everything in the same place.
When you use that one sticky point over and over again, people will remember you – even if they don’t click on the ad. They are more likely to search for you after the fact. This type of strategy speaks directly to a problem, a need someone has, and shows how your solution fixes it. With that, your product/service is “living rent-free” in someone’s mind.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
