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Your One Next Step

Your One Next Step

This week’s download: Go to and access all types of resources from Sangram’s new book.

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About This Episode

As business leaders, we can sometimes hear the term “go-to-market” and immediately think “marketing.” But that is only part of the equation and Sangram Vajre is here to tell us why.


In this episode, we are joined for a second time by Sangram Vajre, Co-Founder and Chief Evangelist of Terminus. He offers his unique take on go-to-market strategies (aka, bringing new products and new business to the market). He will tell us about his four questions that help launch products, create ideal customers, and gain a competitive advantage.


He’ll explain the basics of a go-to-market strategy and how leaders can effectively begin using it to take their organization to the next level.

1. There’s a new role emerging in corporations.

It’s called the Head of Revenue Operations. This is a person that reports directly to the CEO or CFO and is constantly helping them know where to invest their next dollars.

2. You have to be on the same page as your team or your go-to-market is broken.

Think about where you are, and without pushing, ask your team to go through one of Sangram’s assessments to determine where they think you are. If you can get the executive team to sit at a table and agree on what stage of business you’re at, then you can move on to the next stage.

3. The executive team is always responsible for the go-to market-strategy.

It’s not the marketers or the sales team – it should fall to those at the top to set the vision and work through the various stages of the business.

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