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Category: One Next Step Podcast

065: Building A Great Brand Experience

Dorian is a master at using visual expression as a way to communicate a marketing message. So we’re going to talk to him about that, as well as what leaders need to know about creating a great brand experience for their company – and how to use that to really move the company forward.

066: Differentiating Your Business from the Competition

Chris Walker is the CEO Refine Labs and host of the “State of Demand Gen Podcast,” and he’s redefined how businesses play the differentiation game, helping them use those unique elements of what they do to separate themselves and drive leads. In this episode, Lisa and special guest host Dorian Usherwood will talk with Chris about how his system can help our podcast listeners understand how to differentiate their businesses, build their brand, and make more sales.

064: The 8 Pillars of Trust

In this episode Tricia and LZ are joined by David Horsager, CEO of Trust Edge Leadership Institute and the best-selling author of The Trust Edge. He’s here to discuss his 8 pillars of trust and how you can practically become more trustworthy as a leader.

063: What to Do … When You Don’t Know What to Do

In this episode, Tricia and LZ talk åwith Jeff Shinabarger, CEO of Plywood People, a former leader at Catalyst, and a successful author. He’ll talk about how to be better at decision-making as leaders, including understanding how to make the right choices even in difficult circumstances, discovering our decision-making style, and using that style to benefit our teams and organization.

062: Integrated Marketing — Combining Offline & Online Marketing for Better Results

In today’s episode, Tricia will be joined by our friend, Michael Taggart, the COO of Envoy Media Group, an award winning direct-response marketing company. He’ll talk with us about how he uses online and offline marketing channels for his clients so they can better market their organizations.

061: Lydia Fenet on Finding Your Voice, Owning Your Power, and the Art of Persuasion

Joining us this episode to talk about this topic is one of the best communicators in the country – Lydia Fenet. She’s the global managing director and lead benefit auctioneer at Christie’s in New York City. She’s also a gifted speaker and the author of the widely acclaimed book, The Most Powerful Woman in the Room is You. She’ll talk with Tricia and LZ about how to communicate your message in a way that captures and holds your audience’s attention.

060: How You and Your Team Can Overcome Objections in the Sales Process

Lisa has years of experience in growth management across several industries and various sales environments. She empowers our team at BELAY to really exceed their growth targets and has been instrumental in helping the organization grow – which, you might have guessed it, involves overcoming pushbacks and making sales!

059: Using Gifts & Generosity to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

In this episode, Tricia and LZ chat with Ruhlin, a gifted speaker, author of Giftology, and founder of The Ruhlin Group, a gift strategy and logistics company. He’ll talk about how he uses high-end gifts customized to his clients to cut through the noise, increase referrals, and strengthen retention. He tells you how to give, what to give, when is the best time to give, and how to make a giving strategy that has the most impact on your clients.

058: How to Promote Yourself & Your Business Without Feeling Sleazy

In this episode, Tricia and LZ will talk with Debby Stone, the founder and CEO of Novateur Partners and author of The Art of Self-Promotion. Debby will share her great ideas on how to get over the discomfort of self-promotion and how to promote in a way that’s tasteful, professional, and connects with others – instead of turning them off.

057: The Power of Story and How to Leverage It

He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive.