“I was helping a startup, and I expressed to them, ‘Hey, have you ever thought of this high rent in San Francisco? This company named BELAY actually wrote a book about virtual teams, meetings, and virtual assistants.’
“So, you were already in the back of my mind,” says Beth.
“I decided then, if I ever re-open my own business again, and I’m at a place where I’m expanding that I’m going to need someone to help me with that scale.”
And that’s exactly what Beth did. In spring of 2021, she reached out to BELAY in search of a virtual assistant.
“I started to get very uncomfortable with the workload, and I also believe that you should invest in your business from a coaching and a mindset perspective,” she says.
“I had this business coach who was urging us in our master [to] hire before you are ready, bringing people on so they can help you scale – and the first really good hire is a virtual assistant.
“And how I really translated that was [that] I want more than just an assistant to just do my calendaring. I want an operations-minded business manager who, at first, can help me with calendaring, but eventually I need a brilliant partner who also wants to share my vision and my mission to help grow this agency into something that really is able to serve many and help me smooth out processes.
“I knew that BELAY has the mission to find the best and brightest, the most focused and also has a mission to serve. Our missions are so aligned,” says Beth.
And that ‘best and brightest’ was Melissa Lennox, her BELAY Virtual Assistant.