Accomplish More.
Juggle Less.
Everything you need to transform your work.

© BELAY. Made with ♥ from the BELAY team.

091: How The Cookie Crumbles: The Truth About Leading a New Industry and Building a Brand

One Next Step Podcast

Your One Next Step

Access this week’s activation guide

How The Cookie Crumbles: The Truth About Leading a New Industry and Building a Brand

This week, we encourage you to grab your copy of Tiff and Leon’s new book, It’s Not Just Cookies: Stories and Recipes from the Tiff’s Treats Kitchen. And, as a special thank you to our listeners, Tiff and Leon are offering 20% off your next cookie order!

Access Now

Apple Podcasts

Spotify

Google Podcasts

Stitcher

About This Episode

What does it take to be an industry leader? Tiff and Leon Chen basically built an industry from scratch when they created Tiff’s Treats, an amazing company that delivers warm cookies to your door.

They have raised hundreds of millions of dollars to create the Tiff’s Treats brand, built around technology, charity, and warm moments. In this episode, they’ll talk about how they built their company, how they’ve used technology while still growing and creating personal moments, how they approach fundraising, and much more.

1. Remember the power of humble beginnings.

Starting out, you may have several years that aren’t profitable, but that doesn’t mean you aren’t successful. Real success takes patience. And the more successful you are, the more your brand resonates, handling those demands might set you back at first.

2. There’s power in community.

You need to have someone to talk to who is in the trenches with you and knows what you’re going through. For leaders, you need to meet in person with other leaders as often as you can. Solve problems together and don’t just communicate from afar.

3. The team experience is equally as important as the customer experience.

If your team is happy, your customer will be able to sense that in their interactions. That only helps their customer experience, reflects well on your company, and builds your brand.

Apple Podcasts

Spotify

Google Podcasts

Stitcher

One Next Step Podcast on White Smartphone
Business Leadership Delegation Entrepreneur Franchise Growth One Next Step Podcast Small Business

Recommended For You

124: How to Tackle the Social Media Problem in Your Business

There’s a major difference between recognizing that social media is important and having the knowledge and skills you need to use it effectively. If you’re struggling to find the time to devote to social media, or you want to take your strategy to the next level, it might be time to hire a social media manager. In this episode, BELAY VP of Marketing Amy Appleton talks with Solutions Consultant Theresa Summerlin about the different ways that hiring a social media expert can help your business’ marketing, sales, and customer service. Theresa also shares some practical tips for leaders who are managing their own accounts and discusses a few key signs that it might be time to start outsourcing this piece of your business.

123 Bonus: How to Spot Hiring Red Flags Early

In this Bonus Next Step, Tricia and LZ share some of the key red flags to look out for to determine if someone isn’t right for the job.

123: DNA of a Great VA

What makes up the perfect virtual assistant? What should leaders be looking for when they are hiring this important position? In this episode, Tricia and LZ will share the key attributes that make up a great VA, from their decades of experience in interviewing, hiring, and being them. They’ll leave our listeners empowered and equipped to find the right fit for the job, knowing exactly what to look for in a great VA.