This week, download our Affiliate Media Kit if you're curious to learn more or are interested in creating your own.
Download NowB2B marketing can often be hit or miss. And determining and getting access to your target market can also be difficult. The best way to find and access that target market is to align yourself with companies who already have relationships with those people. They can introduce you to that market directly using their relationship, trust and team. Our goal is for business owners to be able to more effectively leverage partnerships and affiliates in their sales and marketing efforts.
In this episode, we’ll be joined by BELAY Sr. Acquisitions Manager, Ashlee Webb. She will chat with us about how to build and scale your business using partnerships and affiliates.
1. Leveraging partnerships and affiliates as a marketing strategy expands your audience quickly. When you’re finding the right partners, you are tapping into their audience. And it’s typically a low-cost effort. It’s a way that you can build trust within someone else’s audience very quickly. They have trust in that partner, so when they see that partner endorsing another brand or organization, the trust is built so much quicker.
2. Partnerships are often lowest-cost acquisition. Paid ads are getting more competitive, which means they get more expensive. The ad market is oversaturated. We are overstimulated with ads. So, now more than ever, organizations are having to get innovative to figure out how to get their brand in front of potential consumers and partnerships as a way to do that.
3. You can target more specifically with partnerships. Social media platforms are getting harder to create target audiences — making it harder for us to truly reach the people that we want to reach. In partnerships, you are able to hand-pick the audience you are trying to reach.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
