Social media and email marketing are powerful tools for reaching new customers and prospects, but using them effectively requires a shift in perspective. To talk about this topic, we’re joined by Kevin B. Jennings, owner of Junction 32.
Kevin will share some practical tips for making the most of your social media presence, measuring your marketing success, and helping people transition from followers and subscribers into customers.
If you’re a business owner who’s struggling to get traction with social media and email marketing, or you don’t have a strong online presence yet and want to get started, this episode is full of great advice.
1. Ambition is dreams with drive.
Your current circumstances and pain points can provide the motivation you need to create change and build the life you dream of.
2. With email lists and social media, people give brands permission to interact with them.
Unlike television and other traditional advertising, people can choose to follow you or subscribe to your newsletter, so it’s easier to reach people who are a good fit for your specific offerings.
3. Social media is like a party.
If you follow the rules, you can build connections with people but then invite them to join your next “party,” whether that’s signing up for an email newsletter, attending an event, or making a purchase.
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