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Tricia Sciortino



As CEO of BELAY and co-host of our One Next Step Podcast, I strive to lead and inspire our team and listeners to provide extraordinary services – all while finding great talent along the way. It’s my distinct privilege to be able to cast vision for the future of BELAY and empower our team to live our mission: Glorifying God by providing solutions that equip our clients with the confidence to climb higher.

Born and raised in Long Island, I attended the University of Hartford and earned a degree in Business Administration and Management. For ten years, I served as District Manager for the retail chain Pacific Sunwear, however, when my first child was born, I – like many other parents – found myself struggling to balance my high-profile career with my new role as a mother.

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Enter: BELAY
Joining a startup during the recession was risky, but I took a leap of faith. As BELAY’s first employee and virtual assistant – and then onto serve as Director, Vice President, President, COO, and now CEO – I’ve spent the last nearly 10 years ‘walking the walk’ of what we call the Third Option: the ability to cultivate a balanced life with a successful career while making family and personal relationships a priority.

As a leader, I’m passionate about each of us owning and forging our own paths, careers, and professional development, putting each of our valued employees and contractors in the driver’s seat to cultivate the balance of work and life that best suits them.

I’m so committed to helping people realize this that in 2020 I launched a podcast, One Next Step, to show leaders that they can not only grow their business but also help them create more margin so that they can enjoy their life.

Together with guests and my co-host, Lisa Zeeveld, BELAY CFO, we share real-world business knowledge that will help real-life leaders.

It’s been said that ‘time is money,’ I couldn’t disagree more because unlike money, time is finite so I am passionate about boundaries, saying ‘no’ and knowing my limits – knowing where I add value, where I can step aside and where I need to show up, both personally and professionally.

I live in Charlotte, NC with my husband, two daughters and stepson and am grateful – seriously grateful – for the opportunity to live out my third option every day as a hands-on mom while supporting those I lead in living out theirs.

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Full Name:

Tricia Sciortino


October 28, 1971
Long Island, NY
Resides in Charlotte, NC


Scheduling – Cameron Dusky
Business Dev – Cameron Dusky
Press – Ebony Clark

One Next Step Podcast


Rise Up & Lead Well

How Leveraging An Assistant Will Change Your Life & Maximize Your Time

A new ebook to eliminate the uncertainty and get a clear plan for how to effectively use an assistant. This isn’t fluff, theory, or pure inspiration. It’s battle-tested tactics directly from our CEO.

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