The Right Hire.
Right Now.
Everything you need to transform your work.

Tricia Sciortino



I’m the CEO and board member of one of the nation’s leading virtual staffing companies, BELAY.

In 2005, I jumped off the hamster wheel – quitting a job I loved to raise my daughter. I had no clue what I was going to do, but I knew the rat race wasn’t it. I crossed paths with a scrappy startup called BELAY during the middle of a recession. As BELAY’s first employee and virtual assistant – and then on to serve as Director, Vice President, President, COO, and now CEO – I’ve learned a lot about perseverance and owning your journey.

The most important lesson? If opportunity doesn’t come knocking, go build a door!

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In addition to helping thousands of business leaders achieve new levels of success by leveraging the support of an assistant, BELAY has landed on the Inc. 5000 list of Fastest-Growing Companies and Best Places to Work list multiple times under my leadership.

I’m a growth-minded driver and a process savant who loves taking chaos and transforming it into systems and creating flow that facilitates growth.

Creating a life I love is my end goal. I work to live; I don’t live to work. I’ve spent the last decade walking the walk of what we call the Third Option: cultivating a harmonious life with a successful career. Or what I call refusing to give my family the leftovers and having plenty of energy left for them. Being a present parent – and a cool mom – is priority #1 for me.

I’m also the author of Rise Up & Lead Well: How Leveraging as Assistant Will Change Your Life & Maximize Your Time, where I share everything I’ve learned in my decade at BELAY – leading and training assistants having been BELAY’s first — and know the secrets for successfully hiring, training and onboarding one.

I also co-host the One Next Step podcast, interviewing the most successful and insightful entrepreneurs to equip listeners with practical insight and advice for running a thriving, healthy organization.

I’m passionate about helping others achieve their ultimate professional goals while cultivating the balance of work and life that best suits them.

I believe we own our journey, we take risks, and we rise up!

One Next Step Podcast

129: Geoff Welch | Elevate Your Impact: Unlocking Potential with a Virtual Assistant

BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.

128: Collaborative Intelligence: Unleashing the Power of AI-Assisted Productivity

In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.

Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.

127: Maxwell Leadership Exclusive: Using Time or Abusing Time

Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.


Rise Up & Lead Well

How Leveraging An Assistant Will Change Your Life & Maximize Your Time

A new ebook to eliminate the uncertainty and get a clear plan for how to effectively use an assistant. This isn’t fluff, theory, or pure inspiration. It’s battle-tested tactics directly from our CEO.

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