In addition to helping thousands of business leaders achieve new levels of success by leveraging the support of an assistant, BELAY has landed on the Inc. 5000 list of Fastest-Growing Companies and Best Places to Work list multiple times under my leadership.
I’m a growth-minded driver and a process savant who loves taking chaos and transforming it into systems and creating flow that facilitates growth.
Creating a life I love is my end goal. I work to live; I don’t live to work. I’ve spent the last decade walking the walk of what we call the Third Option: cultivating a harmonious life with a successful career. Or what I call refusing to give my family the leftovers and having plenty of energy left for them. Being a present parent – and a cool mom – is priority #1 for me.
I’m also the author of Rise Up & Lead Well: How Leveraging as Assistant Will Change Your Life & Maximize Your Time, where I share everything I’ve learned in my decade at BELAY – leading and training assistants having been BELAY’s first — and know the secrets for successfully hiring, training and onboarding one.
I also co-host the One Next Step podcast, interviewing the most successful and insightful entrepreneurs to equip listeners with practical insight and advice for running a thriving, healthy organization.
I’m passionate about helping others achieve their ultimate professional goals while cultivating the balance of work and life that best suits them.
I believe we own our journey, we take risks, and we rise up!
One Next Step Podcast

121: Managing your Marketing ROI
Return on Investment (ROI). Every business leader knows what it is, and knows it’s important, but how many really have put a plan in practice to build a healthy ROI in their marketing? In this episode, Amy Appleton, VP of Marketing at BELAY, rejoins the podcast to talk with LZ about all things ROI. They’ll discuss what a good ROI looks like, how to know when you’re succeeding with ROI, what to do when things go wrong, what type of technology can help, and more.

120 Bonus: How the Right VA Stands Out
In this Bonus Next Step, BELAY’s Director of Talent Madison Morgan shares some of the characteristics that sets a great VA apart from the crowd during the interview process.

120: How to Hire a Virtual Assistant
The process of finding a great virtual assistant can feel overwhelming, so it’s important to make sure you know what traits you’re looking for and how to screen for them in the interview process. In this episode, BELAY Director of Talent Madison Morgan will share an overview of BELAY’s proven process for hiring great VAs. She’ll also explain how partnering with BELAY can save leaders an enormous amount of time and stress. Listeners should leave this episode with an understanding of what it takes to hire a virtual assistant, as well as the benefits of working with BELAY rather than hiring someone on their own.
Recent Press Releases
BELAY Makes Inc. 5000 Annual List of Fastest-Growing Private Companies for 8th Consecutive Year
August 16, 2022
BELAY Expands Its Bookkeeping Services to Better Meet Clients' Needs
July 12, 2022
BELAY Makes Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000—For the 7th Consecutive Year
August 17, 2021
BELAY Continues to Find Opportunities to Serve Remote Workforce With Launch of New Management Course
June 1, 2021
BELAY Wins Category Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces 2021
May 12, 2021
BELAY Continues to Earn Awards & Recognition for Growth Year Over Year
April 20, 2021
Don’t Fear, Plan. Top 2021 Trends For Business Leaders
October 14, 2020
BELAY Lives Up to ‘Fast-Growing Company’ Recognition With Meteoric Growth in Q1
March 16, 2021
Recent LinkedIn
Finding Fulfillment in Work and Life
December 28, 2022
It's Time To Stop Surviving The Holidays
November 2, 2022
How to Leverage Your Executive Assistant - Pt. 2
September 30, 2022
How to Leverage Your Executive Assistant - Pt. 1
August 26, 2022
Leading Up: Leveraging Influence For Impact
August 9, 2022
Lead Anyone From Anywhere: An Excerpt From Our Newest Book
June 22, 2022
'Having It All' With The Third Option
May 26, 2022
Women in Leadership: Standing on the Shoulders of Giants
April 21, 2022
Recent Bylines
National Workforce Development Month: What Lies Ahead
September 7, 2021
Inspecting What You Expect: The Importance Of Year-End Reviews
October 15, 2021
Overcoming the 4 Biggest Mistakes Leaders Make When Managing a Remote Team
November 30, 2020
Doing More With Less: How to Grow Your Business With the Staff You Already Have
November 2, 2020
Extroverts: Here’s How to Survive Remote Work
September 18, 2020
Lessons from a Remote CEO: How to Create Boundaries When WFH
July 30, 2020
Recent Appearances
12 Simple But Powerful Ways to Boost Your Mental Health
September 29, 2022
Virtual Assistants Running Your Screen Printing Shop?
September 21, 2022
Expert Advice: How to Master Remote Work as an Employee or Business Owner
September 24, 2022
BELAY Virtual Contractor Summit 2022
August 3, 2022
How to Regain Focus After Taking Time Off
July 7, 2022
How to Protect Your Energy During the Summer
June 30, 2022
10 Pieces of Compassionately Direct Feedback That Have Helped Us Grow
June 9, 2022
7 Jobs and Services Virtual Assistants Should Master to Build a Successful Business
March 8, 2022
5 Powerful Ways People Are Celebrating Black History Month
February 3, 2022
Recent Podcast Interviews
Why Marketers Need Virtual Assistants
Virtual Assistants Running Your Screen Printing Shop?
September 21, 2022
How Leveraging A Virtual Assistant Will Change Your Life
Maximizing Virtual Assistants and Always Being Ready for the Next Thing
How to Accomplish More, Juggle Less
Introducing
Rise Up & Lead Well
How Leveraging An Assistant Will Change Your Life & Maximize Your Time
A new ebook to eliminate the uncertainty and get a clear plan for how to effectively use an assistant. This isn’t fluff, theory, or pure inspiration. It’s battle-tested tactics directly from our CEO.
Learn More











