Lisa Zeeveld

Chief Financial Officer

With over 23 years of experience in financial management, strategic partnerships, talent management, and technology integration, Lisa is a dedicated executive leader committed to driving organizational growth and maximizing profitability.

As CFO and the original culture cultivator at BELAY, an industry-leading remote staffing solutions company, she has helped BELAY achieve recognition by Inc. 500 magazine as one of the fastest-growing companies for 10 consecutive years. Additionally, she has played a key role in BELAY receiving several awards for Best Company Culture from Entrepreneur magazine and the Atlanta Business Chronicle. Lisa has built dynamic, healthy cultures and optimized people and processes to achieve sustained success.

Her expertise spans financial planning and analysis (FP&A), mergers and acquisitions (M&A), ESG, human resources, risk mitigation, training, and organizational reengineering. Throughout her career, she has driven innovative initiatives that boost team engagement, achieve retention rates above 95%, and harness technology—including AI—to deliver transformative solutions and streamline business operations.

Passionate about the role people play in an organization’s success, she focuses on crafting recruiting strategies to build high-performing teams. By embracing cutting-edge technology, including the use of AI to optimize processes, and leading digital transformation efforts, she has streamlined operations, improved profitability, and created opportunities for growth.

In addition to her role at BELAY, Lisa co-hosts the One Next Step podcast, where she engages with industry leaders to share valuable insights and actionable strategies for success. She is also a frequent podcast guest and contributor to articles, offering guidance to business owners on how to boost profitability by interpreting and leveraging their financial reports to drive smarter, more informed decision-making.

She has thrived in fast-paced environments, contributing to the success of Fortune 500 companies like Arthur Andersen and Weber Shandwick. With a background in corporate finance and wealth management, she aligns strategic initiatives with overarching business objectives.

A passionate, goal-driven professional, Lisa approaches each challenge with enthusiasm and a thirst for continuous learning. Outside of work, she is an avid reader, history enthusiast, and architecture lover—always looking for new ways to expand her knowledge and make meaningful contributions.

Committed to making a positive impact, both professionally and personally, she believes in giving more than she receives. She welcomes the opportunity to connect and explore how collaboration can drive lasting success in any organization.