""I identified that I must do something that I was really passionate about. Nectar was a representation of all of the things I love to do: surf, skate, snowboard, and travel.""
— Sean Holmes, Co-Founder
The Challenge
Sean Holmes co-founded Nectar Sunglasses in 2012 with a simple goal: build a lifestyle eyewear brand that proved style and quality didn't need a big price tag. Before Nectar, Sean had already tried and failed at a high-interval training workout program, an experience that taught him he needed to build something he was genuinely passionate about. Nectar became that outlet, shaped around the things Sean loved most: surfing, skating, snowboarding, and travel.
As a twenty-something entrepreneur running a growing eyewear brand, Sean knew accounting was an area where he had limited experience, and Nectar ran into early accounting challenges as a result. He needed a reliable, experienced team to keep the numbers dialed in and up to date, so he could stay focused on building the brand rather than untangling the books.
The Solution
Sean brought BELAY on as a strategic partner to take over Nectar's accounting. With a dedicated team managing the financial side of the business, Sean and his co-founders could stay focused on what set Nectar apart: designing EuphoricHD polarized lenses by hand, experimenting with new color combinations, and building out a lifetime warranty program that few other eyewear brands offer.
The Impact
With its accounting handled by BELAY, Nectar has continued to grow as a values-driven brand.
The company partners with The Bee Cause to help repopulate endangered honey bee populations across the United States, donating a portion of profits from every purchase to provide hives at schools and teach kids about the role bees play in the food supply. Nectar has also continued pushing toward more sustainable products, including a line of biodegradable eyewear.
