""BELAY has single-handedly streamlined our financial process and has arranged our books and translated them into a way we can understand so that we can make informed decisions about our financial management.""
— Sarah Allen, Founder
The Challenge
Dr. Sarah Allen founded Skin Clique in 2018 to bring office-quality aesthetic medicine, like Botox, dermal fillers, and chemical peels, directly into patients' homes, delivered by board-certified providers. She'd spent her career loving the complexity of internal medicine but missing the creative outlet aesthetic work offered.
In the summer of 2019, she brought on nurse practitioner Claire O'Bryan as a partner and co-founder to help build the brand further.
Like many physicians turned entrepreneurs, Dr. Allen and her husband and co-founder, Keels, started the business with no funding and little business background.
"As physicians, we had very little to no background in business. Everything has been a learning experience," Dr. Allen said.
Early on, that meant handling everything themselves, including payroll, while still working full-time as physicians and raising four daughters.
"Our payroll was taking in excess of four hours per week. We simply didn't have the time or the knowledge to continue to manage this as the company grew. We knew we needed help."
The Solution
Dr. Allen brought BELAY on to take over the practice's financial management, freeing her and Keels from the hours they'd been spending on payroll and bookkeeping each week. BELAY streamlined Skin Clique's financial processes and translated its books into something the founders could actually read and act on.
"BELAY has single-handedly streamlined our financial process and has arranged our books and translated them into a way we can understand so that we can make informed decisions about our financial management," Dr. Allen said.
With that foundation in place, Dr. Allen and her team could focus on building out what made Skin Clique different: an at-home care model, a therapeutic-grade skincare line, and, once COVID-19 made in-person visits harder, the Beauty Knocks BOX, a monthly subscription box pairing curated medical-grade skincare with 24/7 access to a personal NP, PA, or MD.
"COVID-19 has reshaped the way businesses operate, and we had to adapt as well. The Beauty Knocks BOX was able to bridge that gap."
""We continue to grow every day, and over the past 18 months, have increased from one to over 60 providers.""
— Sarah Allen, FounderThe Impact
With BELAY managing the financial side of the business, The Skin Clique has grown at a rapid pace.
"We continue to grow every day, and over the past 18 months, have increased from one to over 60 providers."
That growth has let the practice keep expanding its offerings, including new seasonal subscription boxes, without the founders getting pulled back into the books.
