Small businesses have to maximize the effectiveness and contribution of every investment and every resource to grow. Acquiring new customers is a priority with or without a team member dedicated solely to sales or marketing. Sales and marketing cannot wait if you want to grow beyond where you are. So, what do you do if you’re short on time to do-it-yourself and don’t have enough money to hire someone else? Today, we’re going to answer that question.
In this episode, we’ll be talking about how to market your business without a marketing person on your team and introducing a strategy referred to as ‘marketing by committee.’ We’ll be joined by Amy Appleton, BELAY’s Director of Marketing. She is going to help you leverage your existing resources to market and grow your organization.
Most business owners hesitate or fail to market their business for one of four reasons:
Sales fuel the growth of your organization, which means you must start marketing your business where you are with what you have and what you know to become what you envision in the future. Don’t wait. Get in the marketing game.
In small businesses, it’s common for one team member to do multiple jobs as the company gets off the ground. You can also share the responsibilities of one job with multiple people. However, it’s important for them to view their assignment as more than another to-do on their list; it’s the way in which the organization will grow and take better care of them. Getting your team to have this perspective requires getting them to buy-in. To gain buy-in, Amy recommends you use principles:
It’s easy to overwhelm your team when you’re asking them to step outside of their comfort zone and adding more work to their plate. Give them the best opportunity to succeed. Maximize your team’s effort and your ROI by limiting what you work on and focusing on a few marketing channels and initiatives at a time. Be sure to first delegate tasks you’re currently doing so you, the leader, are freed up to drive the organization’s growth. What’s on your list today is likely what you’re going to feel most confident training your team to do.
In the episode, Amy introduced the Wheel of Marketing to help you organize your marketing channels. In this post-interview chat with us, Amy answers the question, “How do you know which marketing channel or approach is right for you?”
Be sure to listen to the bonus minisode to help you determine where you should focus your energy as you market your business.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
