This week, Ted is giving you access to the first chapter of his new book, Culture Built My Brand, so you can take a quick peek and start winning more customers.
Download NowWe don’t often think that culture and branding are connected. But Ted Vaughn – co-author of Culture Built My Brand and co-founder of Historic Agency – will show us otherwise.
In this episode, he will talk about the Marquee Culture Method, what it is, how it works, and how to put it in place in your organization. You will better understand how culture and branding are related and what you need to do to win more customers.
The Marquee Culture Method is intentional about brand and culture, shaping the messaging, and differentiating the brand value. It reveals that the most important spart of a brand is its people.
If you haven’t identified your company’s values, you need to start there. Make them actionable and differentiated (not just something like “honesty” because everyone assumes honesty). If you already have values but they are abstract, then you might want to attach two or three clear, sticky actionable items with each one.
It should be something that everyone takes responsibility for and goes across the entire organization. When you start to understand how to contribute to the brand, you’ll see a breakthrough. That starts by communication between leaders.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
In this Bonus Next Step, Tricia and LZ share how to identify and prioritize your most important emails so they don’t get lost in the mix.
Communication is a critical part of leadership. But managing email can be tedious and frustrating for busy leaders. In this episode, Tricia and LZ will discuss their strategies for email management and reaching “inbox zero.” Leaders will get new ideas about how to manage email, how Tricia and LZ delegate to their virtual assistants, how they prioritize their emails, and a lot more!
