This week, Ted is giving you access to the first chapter of his new book, Culture Built My Brand, so you can take a quick peek and start winning more customers.
Download NowWe don’t often think that culture and branding are connected. But Ted Vaughn – co-author of Culture Built My Brand and co-founder of Historic Agency – will show us otherwise.
In this episode, he will talk about the Marquee Culture Method, what it is, how it works, and how to put it in place in your organization. You will better understand how culture and branding are related and what you need to do to win more customers.
The Marquee Culture Method is intentional about brand and culture, shaping the messaging, and differentiating the brand value. It reveals that the most important spart of a brand is its people.
If you haven’t identified your company’s values, you need to start there. Make them actionable and differentiated (not just something like “honesty” because everyone assumes honesty). If you already have values but they are abstract, then you might want to attach two or three clear, sticky actionable items with each one.
It should be something that everyone takes responsibility for and goes across the entire organization. When you start to understand how to contribute to the brand, you’ll see a breakthrough. That starts by communication between leaders.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
