Download John Ruhlin’s gifting playbook. This step-by-step guide will help you discover how to create your own 30x ROI gift marketing campaign.
Access NowCorporate gifting is nothing new. For years, businesses have been branding coffee mugs, hats, and koozies and giving them away to potential clients. But John Ruhlin goes next level when it comes to gifting.
In this episode, Tricia and LZ chat with Ruhlin, a gifted speaker, author of Giftology, and founder of The Ruhlin Group, a gift strategy and logistics company. He’ll talk about how he uses high-end gifts customized to his clients to cut through the noise, increase referrals, and strengthen retention. He tells you how to give, what to give, when is the best time to give, and how to make a giving strategy that has the most impact on your clients.
Make it about them, not you or your brand. Send a handwritten note, not something automated from Amazon. Put their name or their family’s name on the gift. Make it truly special and recipient focused.
The most meaningful gifts aren’t tied to an event or time of year (think 5 year work anniversary or Christmas). They are the ones the recipient had no idea were coming. They are the “just because” gifts. When gifts are tied yearly or timed events, they come from a sense of obligation, not gratefulness. Give gifts to your team and clients simply because you appreciate them – and catch them off guard when you give.
These aren’t branded coffee mugs or key chains. These are truly special gifts – if your house caught on fire, these gifts would be the first things you think about. Artifacts are items you use for years. They are passed down in a family and have an incredibly special meaning. Think about each person you’re giving to and what type of gift would have that level of impact on them.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
