Sometimes being pushed in a different direction can turn out to be the biggest blessing of our lives and careers. That’s exactly what happened to Steven Carse, one of the brains behind King of Pops – the delicious popsicles. King of Pops all started as a conversation in Central America. Over the years, that conversation and dream turned into a reality.
Steven was laid off from his corporate job during the Great Recession so it was on to a new dream for him. A few months later, Steven’s brother left his job as a lawyer to join the family business. Now, not only does King of Pops want to provide good food, but Steven and his brother are relentless community supporters and strive to generate unexpected moments of happiness for everyone they encounter. Today Steven Carse joins us to talk about growing a business from the ground up.
The team at King of Pops developed a neighborhood partnership program this year in which out of state customers could sell popsicles in their local communities. Needless to say, we’ve all had to adapt in 2020, but what can we take from this time when it’s all over? Some of our changes may only work during a time like this, but some of our changes might be adaptable with our old business model. Always be looking for ways to learn and improve.
The King of Pops developed its brand using wholesome, gritty grassroots marketing. What can you learn from that approach? It’s easy to look at big brands like Apple and Starbucks and think you want to be that size one day. But, at the same time, people are craving for human connection, especially right now. They are looking for authenticity and genuineness. It’s okay if your brand doesn’t look and “feel” perfect. That’s relatable. None of us are perfect. Use your marketing to build connections and relationships by letting people know who you are and getting to know them.
We’re stealing this from The King of Pops because it’s so good. In other words, find special ways to make your customers smile, ways that they didn’t see coming. That might be a really big smile yourself, a special gift, or just simply going out of the way to do something they never expected you to do. Kindness goes a long way toward building brand loyalty.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
