---
title: "073: Harnessing The “It” Platforms: Turning Social Into Sales & Followers Into Ambassador - BELAY Solutions"
description: Phil Pallen joins Tricia and Lisa to explain how social media can be a useful sales tool, allowing you to use your team and customers as brand ambassadors.
---

[Podcast ](https://belaysolutions.com/podcast)

# [073: Harnessing The “It” Platforms: Turning Social Into Sales & Followers Into Ambassador - BELAY Solutions](https://belaysolutions.com/podcast/one-next-step-073-harnessing-the-it-platforms-phil-pallen)

 Written by [BELAY Solutions](https://belaysolutions.com/podcast/author/belay-solutions) | Nov 23, 2021 2:00:00 PM

Phil Pallen, CEO of Phil Pallen Collective and the host of the Brand Therapy podcast, joins Tricia and Lisa to help you overcome these fears and see how social media can be an incredible sales tool, allowing you to use your team members and customers as ambassadors for your brand.

[View full post](https://belaysolutions.com/podcast/one-next-step-073-harnessing-the-it-platforms-phil-pallen)

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