---
title: "066: Differentiating Your Business from the Competition - BELAY Solutions"
description: Lisa and guest host Dorian Usherwood talk to Chris Walker about how his system can help leaders differentiate their businesses and build their brand.
---

[Podcast ](https://belaysolutions.com/podcast)

# [066: Differentiating Your Business from the Competition - BELAY Solutions](https://belaysolutions.com/podcast/one-next-step-066-differentiating-your-business-from-the-competition-chris-walker)

 Written by [BELAY Solutions](https://belaysolutions.com/podcast/author/belay-solutions) | Oct 5, 2021 1:00:00 PM

Chris Walker is the CEO Refine Labs and host of the “State of Demand Gen Podcast,” and he’s redefined how businesses play the differentiation game, helping them use those unique elements of what they do to separate themselves and drive leads. In this episode, Lisa and special guest host Dorian Usherwood will talk with Chris about how his system can help our podcast listeners understand how to differentiate their businesses, build their brand, and make more sales.

[View full post](https://belaysolutions.com/podcast/one-next-step-066-differentiating-your-business-from-the-competition-chris-walker)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "BELAY Solutions"
  },
  "dateModified" : "2025-10-12T17:57:57.644Z",
  "datePublished" : "2021-10-05T13:00:00Z",
  "headline" : "066: Differentiating Your Business from the Competition",
  "image" : {
    "@type" : "ImageObject",
    "height" : 404,
    "url" : "https://4611466.fs1.hubspotusercontent-na1.net/hubfs/4611466/Blog/A50BFD15-E327-4115-93A5-173D3BA0D479-768x404.png.webp",
    "width" : 768
  },
  "mainEntityOfPage" : "https://belaysolutions.com/podcast/one-next-step-066-differentiating-your-business-from-the-competition-chris-walker",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Podcast"
  }
}
```