---
title: "026: Grassroots Branding & Marketing: Growing Your Business Authentically from the Ground Up - BELAY Solutions"
description: Today, we're joined by Steven Carse, one of the brains behind King of Pops – the delicious popsicles. King of Pops all started as a conversation in Central America. Over the years, that conversation and dream turned into a reality.
---

[Podcast ](https://belaysolutions.com/podcast)

# [026: Grassroots Branding & Marketing: Growing Your Business Authentically from the Ground Up - BELAY Solutions](https://belaysolutions.com/podcast/one-next-step-026-steven-carse-king-of-pops)

 Written by [BELAY Solutions](https://belaysolutions.com/podcast/author/belay-solutions) | Dec 29, 2020 2:00:00 PM

Steven was laid off from his corporate job during the Great Recession so it was on to a new dream for him. A few months later, Steven’s brother left his job as a lawyer to join the family business. Now, not only does King of Pops want to provide good food, but Steven and his brother are relentless community supporters and strive to generate unexpected moments of happiness for everyone they encounter. Today Steven Carse joins us to talk about growing a business from the ground up clients and better lead your team.

[View full post](https://belaysolutions.com/podcast/one-next-step-026-steven-carse-king-of-pops)

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