But, as with any delegation partnership, Tricia knew it would take time to onboard Robyn, get her up to speed and hand over the reins.
“It takes time and energy to onboard someone, delegate, get them up to speed on your preference – all the things,” she says. “It’s not magic; it’s a two-way street. What you invest in someone, you will get back tenfold.”
So after a kickoff meeting to talk about her goals for my brand and social channels, they implemented an approval system.
“Robyn plans out all posts across all my channels in Asana, so she would task me with approving all drafted posts in the beginning,” Tricia adds. “This way, I could give feedback on accurately depicting my voice as well as my sentiments.
“In the beginning, she would change some things – and then it was less and less and less,” Robyn shares.
“Just like with a virtual assistant, the more time you invest in the onboarding process for your Social Media Strategist, the more time they will be able to save you down the road,” Tricia says.
So they created a spreadsheet for Robyn with various quotes of hers compiled from articles, emails, webinars, and other speaking engagements, both professional and personal in nature.
“This was really helpful for Robyn to pull direct quotes from, and also to give her insight into my viewpoints and serve as inspiration for crafting posts in the beginning,” Tricia shares. “And with Robyn’s expertise as an SMS, she quickly became an expert at echoing my voice, so we weaned off the approval system and Robyn now posts on my channels independently, for the most part.”
But their partnership isn’t ‘set-it-and-forget-it.’
“Monthly check-in meetings are important, though, to continue to provide feedback and talk through any potential shifts in strategy,” she says. “And from time to time, Robyn will ask for insight from me on a particular topic to keep the content on my channels fresh and evolving.”