“I think the biggest thing I’ve loved about this whole process is that the training is done before,” Kristina says.
Tony couldn’t agree more.
“Everything was fast,” he adds. “It really felt like we were able to start on second and third base with Alyssa. [So] we just kept adding more hours and adding more to [her responsibilities].
And with two companies – and a burgeoning third extension of their training company – there was plenty for Alyssa to do.
“We love social media and a huge component of our impact growth is from social media,” Tony shares. “[But] it’s a bear to keep up with – producing enough content, posting it, editing it, tracking a community engagement.
“And then I’d put email right on the same level as that. [Y]ou’re putting all your time into social media or email, [so] then [one] gets weak.
“We’re strong with this company in both categories because Alyssa has stepped up early and often in those spaces and really helped us.”
Then there’s the not-so-small matter of managing their online course platform, Kajabi.
“The second thing where I love Alyssa the most is [for] Kajabi,” he says. “It’s really easy to use, but it’s like every other software – for every one thing you do has 17 tethered cords to it, [but] she knows what all those are.
“And so every time, if I’m doing something and I miss three of the 17, she doesn’t, and she’s really taken over all 17!”
But Alyssa is quick to return some praise.
“Tony and Kristina have a wonderful weekly content plan,” she adds. “And so we meet regularly and talk about what the expectations are and what those outputs should be each week.
“We kind of have it down to a science now.”