“The traditional model of the Amazon DSP is that there is an owner who is responsible for hiring and managing all of the drivers, and Amazon provides the technology and logistics support,” Blake describes.
“I quickly realized, as I was forming the company and getting into the weeds of it, that there is a ton of administrative work to do — everything from the handbooks and policies to the recruitment process, the onboarding of those drivers, and coordinating drug tests and trainings.”
However, Blake’s responsibilities don’t end there. Once his drivers are on the road, he is monitoring certifications and qualifications, performance reporting and performance management, fleet management, periodic maintenance, and insurance and workers’ compensation claims.
“I quickly realized this is not a one-person shop,” Blake remembers. “When I started, I had an internal team of an operations manager and administrative assistant.
“I was able to focus on the strategic level of how everything is going overall, our relationship with Amazon, and making sure we have a healthy culture with all of the drivers.”
When Blake originally set up his business, he solicited a virtual support service that was similar to an a la cart model. His experience with this service felt impersonal, and he noticed mistakes were made and communication was lacking.
He longed for a service where he could have help at his fingertips for various tasks within his different businesses instead of paying for one type of task to be completed at a time.
“I wanted to partner with someone like BELAY who I could trust that they’re finding good quality people to support my business,” Blake says.
“[I was happy to see that] with the allotment of hours I signed on for, I would get a level of dedicated support from that.”
And then, BELAY VA Ashley Burroughs joined the team.