At some point, you’re going to hopefully spend time and money building your organization’s brand (if you’re not already). However, in the beginning, more people will likely know you than those that know the name of your company. So your personal brand will probably carry more weight in your community or network than your business. How do you leverage that reality to support the growth of your business?
In this episode, we’ll be joined by Kevin B. Jennings, a personal brand strategist and the CEO of Junction 32, a marketing services firm for small businesses. Specifically, we’ll talk about what a personal brand is, why it matters, and how it can help you gain more clients and better lead your team.
Make the focus 60 percent on others, 20 percent on content (tips, behind-the scenes, etc.), and 20% on promotion. Some people feel like social media is all about self-promotion. This little rule helps you stay in balance and actually flips the script. Promote other people, businesses, and causes. Offer helpful advice and showcase your expertise by actually showing people how you do things. Self-promotion has its place, but you want to think more in terms of having a dialogue, not a monologue. Be intentional about what you share and make sure you are focusing on others.
That’s the most basic question you can ask when you’re starting to develop your personal brand. What do people say about you when you’re not around? Another way of putting it: What do I want to be known for? Once you honestly answer that question, you can begin developing a strategy to build your brand. And remember, especially when you’re just starting, you are the brand. You embody your company’s values. If there’s inconsistency between what you say you are and what you do, your potential customers will spot that from a mile away.
Think of social media as a platform – not to promote yourself, but to prop up others. You’re not building a platform to stand up on and tell everyone “I’m better than you.” You’re building a platform so others can stand on top of you. That’s a major shift from how social media is often viewed, and it really frees you up to take a whole new angle in how you share content online.
BELAY client Geoff Welch and his BELAY Virtual Assistant Trúc Towns talk with Tricia about their experience of learning to work together and their top tips for getting started working with a Virtual Assistant. Geoff also explains how delegation has allowed him to play to his strengths in both his career and his personal life.
In today’s fast-paced and interconnected world, harnessing the power of technology and artificial intelligence has become essential for businesses and professionals aiming to thrive in their respective fields. Today, we have the privilege of hearing from a remarkable duo who have embraced the potential of AI to enhance their productivity and streamline their work processes.
Wes Gay is a StoryBrand Certified Guide, Agency Owner, and Private Workshop Facilitator. And since 2016, he’s helped hundreds of organizations find clarity with StoryBrand. Jodi Reiter is an accomplished Executive Assistant, bringing a wealth of experience from the marketing, advertising and photography industries as she supports Wes. They sat down with Ryan to share their experiences, strategies and success stories in utilizing AI to collaborate more efficiently and achieve remarkable outcomes. Listeners will learn about the most impactful AI tools on the market and how to weave them into your daily workflow.
Today on the podcast, we have a special episode courtesy of our friends at the Maxwell Leadership Podcast. BELAY CFO Lisa Zeeveld sat down with Mark Cole recently to co-host an episode of the Maxwell Leadership Podcast about how to get time back as a leader.
