These days, pretty much everyone has a smartphone and/or tablet, and pretty much everyone uses them to look things up on the internet. Things like your business, company, church or nonprofit. Making sure that you are offering your information on a mobile-friendly website will help you reach this audience effectively.
What they see when they find you on their mobile device is crucial. If they can’t easily view your site this way and find the information they’re looking for, it leaves a bad impression for them and may very well equal a loss for you.
It’s really that simple, but of course, there are more complicated aspects as well, like what happens with your Google rankings. If you don’t have a mobile responsive website that the user can read, they either “bounce” to another site causing a high bounce rate (which is bad) or they will quickly click back to the search results causing a low click back time (also bad). Google tracks everything, including both of these, and will assume that you have bad or irrelevant content if these numbers are high. Ultimately, this will lower your search rankings.
So what makes a really good, mobile-friendly website? In general, it is one that is designed to display properly on smaller screens. Standard desktop websites don’t translate well to these devices, but a mobile optimized site adjusts to the smaller screen size and formats the content in a much better way. The text is larger and easier to read; the navigation is easier; there are touch-friendly buttons and other elements; and there’s faster download speed.
If you aren’t sure whether your website is mobile-friendly, just check in on your smartphone or tablet and see how it looks. There are other tests and diagnostic tools we have that can examine your site as well to determine its level of mobile-friendliness and where the problems are.
Our webmasters are happy to help analyze and assess your site and do all the work necessary to get your website where it needs to be.