10 Questions To Ask When Looking A Social Media Strategist

You’ve decided to delegate a few piles off your desk – a huge step for any business owner. To add to the stressful decision, you now have to find The One social media strategist who is right for you and your organization.

Bad news? It feels daunting and overwhelming. You're not sure you know what to look for or what to ask.
Good news? We've done the heavy lifting for you by providing the 10 most important questions to ask when choosing the right social media strategist below.
You can do this. And we can help.

QUESTION 1

What is your #1 objective when managing social media for a company?

Why this is an important question to ask:

This question gets at the heart of why this person is or wants to be a social media strategist. This is your opportunity to have them walk you through their goal development process.

Asking this will let you know …

  • What drove them to get into social media
  • Why they think it’s beneficial for companies
  • What their first goal will be when taking over your social media management
  • If they have separate goals for different campaigns
QUESTION 2

What social media management technology do you have experience with?

Why this is an important question to ask:

Listen for the reasons why they like the tools to help you better visualize their experience in their previous position.

Asking this will let you know …

  • What their favorite social media management tools are
  • What they prefer to use to manage content
  • Their experience with user experience/UX analytics tools
QUESTION 3

What was your favorite (and least favorite) social media marketing campaign you deployed and why?

Why this is an important question to ask:

The answers to this question will give insight into their ability to plan, and lead a team and see a campaign through.

Asking this will let you know …

  • If they have completed a scheduled campaign
  • What went well and what didn’t with the team they worked with
  • If they planned and followed through
  • If they have to adjust as they went
  • What leads or brand awareness the campaign produced
QUESTION 4

What company do you think our company could be more like on social media?

Why this is an important question to ask:

Knowing what they admire gives you insight into the direction they could take your company’s social presence.

Asking this will let you know …

  • What specifically they find appealing
  • If they like the design elements of their profiles and posts
  • If they like the tone behind their posts
  • If they like the type of content they share
  • What style of creative assets they think resonate with your audience
QUESTION 5

How do you continually learn about new trends in the social media world?

Why this is an important question to ask:

You want a social media manager who’s always at the forefront of new trends and willing to try new things.

Asking this will let you know …

  • What blogs they follow
  • If they attend webinars
  • If they take online courses
  • The kinds of courses they seek out
QUESTION 6

What are three key performance indicators (KPIs) you track to gauge your and your team’s performance?

Why this is an important question to ask:

This will help you understand what metrics they’ll be working to perform towards. If those don’t align with how your company typically measures performance, be sure to communicate that up front.

Asking this will let you know …

  • Which metrics they feel are most important to gauge performance
  • If important metrics are the same or different for organic posts vs. paid posts
  • How they plan to track these KPIs
  • How often they’ll meet with the team to review progress
  • How they measure success on brand awareness campaigns vs. straightforward lead generation
  • How they will measure your goals and align with your company objectives
QUESTION 7

Do you have experience with both social media marketing and customer service via social media?

Why this is an important question to ask:

Your company’s social profiles should be used for both lead generation and customer support. This is the outward ‘face’ of your organization, and your social media strategist might be the first person they interact with at your company.

Asking this will let you know …

  • The experiences they’ve had with both social media marketing and service
  • Their comfort level in responding to customers
  • Their level of empathy as it’s often hard to decipher in text-only social media
  • If they’ve had to deal with a social media crisis of any sort
  • What their plan of action was for the crisis
  • The results of their crisis plan
QUESTION 8

What strategies have proven best in your experience to generate leads on social media?

Why this is an important question to ask:

This is an opportunity for them to tell you stories about their best campaigns and what made them so successful.

Asking this will let you know …

  • How those strategies might apply to your company
  • What they would do differently considering your company’s products and services
  • How they might use that experience to create new campaigns
QUESTION 9

Where do you see the future of social media marketing going?

Why this is an important question to ask:

This question helps you get a peek at their high-level, futuristic side and how they’ll plan ahead with your company’s marketing in mind.

Asking this will let you know …

  • Where they think social media marketing is going
  • How they think that will affect their job
  • What they’re most excited about
  • What they’re nervous about
  • If they have any ideas about upcoming platforms
QUESTION 10

What is your comfort level with creating creative social media assets and copywriting?

Why this is an important question to ask:

A strategist will need access to content in order to execute. Will your company be able to provide resources to assist them or will you need a strategist that is a one-person show?

Asking this will let you know …

  • If you will need to invest in photography or graphic design for your business
    How long their content creation will take weekly or monthly
    The types of content they’ll need from you
    Where they might source content from
    Your expectations from each other on content creation
    If they will need access to certain company accounts, like Adobe Creative Cloud or Canva